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  • Advice You - Some Feedback and the Busiest Time of the Year

    Regular readers of my articles will recall that over the past few months I have been putting in place various systems to try and minimize the level of emails and support queries that I receive from my customers. My intention was to reduce my own workloa
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    d as well as trying to give my customers a faster answer to their most common questions.

    The first thing I did was to set up a dedicated 'Helpdesk' which has the answers to many regularly-asked questions as well as the facility for customers to raise a
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    support ticket if they require further assistance. I also made some fairly drastic changes to the way in which my email is handled in order to reduce the amount of spam and junk that I was receiving.

    One of the main reasons that I made these changes wa
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    because I was due to take my annual holiday and I didn't want a repeat of last years experience! Let me explain....

    In 2004 I visited the Maldives which are a group of tiny islands in the middle of the Indian Ocean (when I say tiny, I do mean small -
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    you can walk around the majority of the islands in less than 10 minutes!) Anyway, I was assured that there was Internet access on the island that I was visiting and so I was fairly comfortable about running things from there. In the end, my problem did
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    't turn out to be the Internet connection (which worked fine albeit somewhat slowly) but the time it was taking me to delete junk mail and deal with the same questions over and over again. I ended up spending at least an hour a day handling emails from
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    a dark little office when I should have been soaking up the sun :-(

    So I wanted to make sure things changed this year and I am pleased to report that the above steps worked a treat :-) In a nutshell, the systems that I put in place cut my Internet time
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    each day from over an hour to about 15 minutes!

    My advice therefore is that if you have any type of online business you should definitely be looking at ways of automating your customer support and reducing the number of emails that you have to handle.
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    This is the case even if you don't have plans to work away from your office - the time savings are just as valuable to me now that I am back home....

    (If you missed the previous newsletters and want to know exactly what I did to achieve the results abov
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    , just browse through the recent newsletter archives which you will find at: http://www.thetraderonline.com/arcnews88963.html ).

    Ok, now back to the business of making money.....

    As always seems to be the case these days, the summer months have shot b
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    y and we are in the closing stages of yet another year (and the old favourite phrase, 'I don't know where the year has gone....' seems to be on the lips of every second person you meet!)

    But before you write the year off and start planning for 2006, jus
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    t remember that the period from October to December 24th is often the busiest time of the year for many businesses - especially those in the retail sector. I have noticed that in the past week alone the number of searches being carried out on my wholesa
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    e search engines have shot up as buyers look for new stock to sell during the next couple of months.

    The run up to Christmas offers a huge opportunity to make some serious money and if you are working online, you have many advantages that our offline fr
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    iends do not. For starters, even if you haven't actually started an online business, there is still time to cash in - it doesn't take very long to create a simple website and even if you don't have the ability/time/inclination to build your own site, th
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    re are numerous other places to sell online such as eBay etc.

    The point I am trying to make here is that between now and Christmas Day there is a window of opportunity to earn some money but the only way that this is going to happen is if you actually t
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ake some action. It doesn't matter if you don't actually have a physical product to sell - in my experience, the Internet in general seems to get busier towards the Christmas period (certainly my own traffic stats for the past couple of years support th
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    s) so even if you are not selling a Christmas-related product, there is, in theory, more opportunity to get a buyer to your website simply by virtue of the fact that there is more surfing activity.

    Of course, if you can base a site around a Christmas th
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    eme, you probably have an even better chance of 'cleaning up'. I read about a chap who set up a website last year which allowed parents to submit their childrens' letters to Father Christmas and in return for a small payment (from memory around $10), th
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    child got a personalized letter through the post from the man himself. I forget the exact figures but this guy made something like $20,000 or $30,000 in the 12 weeks leading up to Christmas and I bet he is going to earn considerably more than that this
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    year!

    A simple idea and somewhat seasonal (to say the least!) but a very nice contribution towards his own Xmas expenditure nonetheless. What will you be doing this year to contribute towards YOUR seasonal expenditure....?

    Copyright 2005 Richard Grad


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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