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Advice You - Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone
Your Enterprise Won’t Survive Unless People Find It
Whether you’re a one-man shop or a mid-size operation, you need to make it easy for people find you. Most enterprises serve the people who l
Whether you’re a one-man shop or a mid-size operation, you need to make it easy for people find you. Most enterprises serve the people who l
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ive in the same town (80% of all dollars are spent in a buyer’s home community).
Being included in the Yellow Page directory tells the world you’re open for business—listed alongside competito
Being included in the Yellow Page directory tells the world you’re open for business—listed alongside competito
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rs offering similar products and services. After people check the directory, they came to your store, or "let their fingers do the walking."
Your Telephone Links You to Buyers Ready to Spend
Your Telephone Links You to Buyers Ready to Spend
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Unlike other methods of promotion, the Yellow Pages connects a business with customers at precisely the moment when they’re ready to buy.
Traditional Buying Cycle
Stage 1 A person consults t
Traditional Buying Cycle
Stage 1 A person consults t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
he directory when they’re considering a purchase. They narrow their choices (on whatever criteria they consider important). As it turns out, over 50% select on the basis of convenient location.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
Stage 2 They call with questions. Whereupon the business owner persuades them to come into the shop or make an appointment - or not.
Stage 3 Their coming to your store provides a face-to-f
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ace opportunity to nail the sale.
The popularity and convenience of the Internet has thrown that sequence on its head.
The Shortest Distance from Your Customer to You is Over the Internet
Re
The popularity and convenience of the Internet has thrown that sequence on its head.
The Shortest Distance from Your Customer to You is Over the Internet
Re
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ent studies show that these days as high as 70% of potential buyers head to the Internet instead of the Yellow Page directory. They consider search engines the fastest way to get the informatio
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
n they need to make buying decisions. By the time they walk into your place of business, they’re already informed about the products they want.
Increasingly, buyers learn about available produ
Increasingly, buyers learn about available produ
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
cts and services in their hometown by conducting a Local Search. A Local Search occurs when a search engine query is coupled with a geographic term, like city, state, zip code (for example: plu
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
mber + Spokane). The search results only include enterprises within that area.
Even a very small business can show up at the top of the search results. But if they’re not included in the datab
Even a very small business can show up at the top of the search results. But if they’re not included in the datab
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ases the search engines use, they won’t show up at all. Learn whether your business is listed by checking it on these resources: http://www.localsearchresources.com/listed.html .
Being Found D
Being Found D
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
emands You Show up where Customers are Looking
Small businesses will be compelled to make themselves findable online because of changed consumer behavior. And the Internet has altered other ha
Small businesses will be compelled to make themselves findable online because of changed consumer behavior. And the Internet has altered other ha
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
bits as well. The majority of young adults (a highly sought-after demographic) use the Internet every day. It’s an integral part of where they get news or the facts they trust. For them going o
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
line is as convenient as picking up the phone.
Since 74% of households have Internet access, more and more of the buying public uses search engines as a preferred local shopping resource. By c
Since 74% of households have Internet access, more and more of the buying public uses search engines as a preferred local shopping resource. By c
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
omparison, Yellow Page use declined from 75% to 62%.
The public is very attached to their cell phones (literally) and, they carry them everywhere they go. There are about 200 million wireless
The public is very attached to their cell phones (literally) and, they carry them everywhere they go. There are about 200 million wireless
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
phones in the U.S - 200 million potential buyers walking around. It’s now possible for anyone to conduct a Local Search from their cell phone. So there’s no question that on-the-go consumers wi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ll rely on Local Search even more.
Re-examine your assumptions about your own customers. Times have changed. How do they find you? What information they want to know, and how hard is it for th
Re-examine your assumptions about your own customers. Times have changed. How do they find you? What information they want to know, and how hard is it for th
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
em to find it? And what do you intend to do about that?
Yesterday’s answers about the best way to promote your business don’t match the new reality. Most buyers are ahead of you when it comes
Yesterday’s answers about the best way to promote your business don’t match the new reality. Most buyers are ahead of you when it comes
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
to computer savvy and confidence in search engine results. That’s not a prediction, it’s an actuality. Take Local Search seriously because your survival is at stake.
Copyright 2005 Off the Pag
Copyright 2005 Off the Pag
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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