Advice You - Internet and Businesses Online

Publishing a free newsletter is an effective and inexpensive marketing strategy with several business benefits. Here are some of those benefits:

1. Increases sales

Prospects only become paying clients when they know, like, and trust your business. Publishing a free newsle

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tter is a way of making your readers get more acquainted with your business. As a result, this will increase sales. You’ll find that when you convert your readers into paying clients, they’ll repeatedly buy more of your services as they get to know you more, like you more a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d trust you more.

2. Positions you as an expert in your field

Experts can charge more for their services, and they often get more media exposure. By providing helpful tips to your readers, a newsletter is another vehicle for demonstrating your expertise, and showcasing you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r knowledge and skills. This will enhance your credibility in the marketplace and therefore attract more clients.

3. It’s cost-effective

Publishing and distributing an electronic newsletter is inexpensive because it is delivered by email, and there’s zero cost on printing

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd postage. Of course you can choose to publish in hard copy format, but that will defeat the cost-effective advantage of an electronic format. With the magic of technology today, you don’t have to own a web site to be able to publish an electronic newsletter and distribute

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

it via email. There are several companies that provide templates you can use to publish and distribute your newsletter. All you need is an email address to send it from and a subscription method.

Also, as it takes five to eight contacts for a prospect to say "yes" to buyin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g from you, a newsletter is a cheap and easy way to "warm up" your prospects.

4. Nurtures relationships with clients and prospects

As long as you're in front of your clients and prospects on a regular basis, you’ll be at the top of their mind when they’re ready to buy the k

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd of service you offer. Unless you do this, they’ll forget you. Publishing a newsletter is an effective way to stay in front of them without being a pest! As they read each newsletter issue, your subscribers will get to know, like and trust you more (that’s if you’re not

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

bombarding them with just promotions). You’ll be viewed as a valuable resource, rather than an aggressive salesman. As a result, you’ll convert more prospects into clients, and turn more one-time clients into repeat buyers of your service.

5. Spreads the word about your bu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

iness

Some of your subscribers might not be clients, but they may be groups that have influence and credibility with your target market e.g. the media, staff at trade associations, training companies and so on. Such groups are called "the centers of influence" of your indu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

try. Keeping in touch with them via your newsletter can lead to paid speaking engagements, referrals, tons of media exposure and profitable joint ventures.

6. Helps you build an in-house mailing list

Many businesses spend thousands of dollars on list rental for direct mail

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

campaigns. Offering a newsletter is one of the cheapest ways to get people's contact information, allowing you to market to them over and over again. This also means you’ll have qualified prospects on your database… the more qualified your prospects are, the higher the cha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ces of a sale.

Tips For Smooth Sailing:

• Don’t publish a newsletter that is filled with promotions and nothing else, or that goes on and on about your business schedule or staff party or recent media exposure. Your readers don’t care about these things. They only care ab

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

out "what’s-in-it-for-me" so make sure at least 80% of your content focuses on helpful tips for your readers.

• While you should focus your content primarily on information that is of use and interest to your subscribers, you should always include a subtle promotion for your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

services. Your readers wouldn’t mind this, as long as you’re providing valuable content. About 10-20% of your content should tell the reader how your services can solve their problem i.e. the problem you’ve just addressed in the newsletter article.

• Your newsletter should

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

’t have so many pages. We’re in an era of busy schedules and your readers probably subscribe to other publications. If yours takes more than 15-20 minutes to read and digest, you run the risk of having your readers delete it without reading or they may unsubscribe.

• Inclu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

de a subscription box on your web site so that visitors can sign up to receive the free newsletter. Make sure the box is easy to find. If you don’t own a web site then you can spread the word about your free newsletter by printing a "blurb" about it on your invoices, rece

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pts, brochures, and other marketing materials.

• To build momentum fast, publish your newsletter at least once a month. In some industries, it is better to publish twice a month or weekly.

• Be consistent with your publishing schedule. If you’ve decided to publish once a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

month then do so consistently, otherwise a "here and there" schedule will undermine perceived reliability

• As with any marketing strategy, test and track to determine what works best. Variables to test include how often you publish, the length of your newsletter, the writi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g style, electronic vs. hard copy format etc.

Copyright © 2005 by Habiba Abubakar and Emprez. All rights reserved.

Note: You are welcome to republish this article as long as you do so in its entirety and the "about the author" bit at the end is included fully and unaltered

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The Internet has undoubtedly conquered every aspect of the business arena. It is rare to find business offices without computers these days. Practically a hundred percent of the business offices in the United States own computers to process their business transactions. This holds true in other first world countries such as Japan, Western Europe and China. In a simplified concept, the face of the earth is basically connected to the worldwide web that makes business more profitable and accessible.

Richmond is a well-populated and bustling city. It is mainly famous for its tobacco industry. It was here that European settlers came across a fragrant weed grown by the natives, tobacco. It can be easy to start a money brokering service here on account of the numerous businesses already operating successfully in the city.

If you aren't already submitting articles to ezines, you're missing out on an easy opportunity to promote your business. It's a practice that has a double impact on your bottom line - by decreasing expenses and increasing profits.

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