Advice You - Internet and Businesses Online

So you finally got a web site up and running. Whether it's a personal site or a business site, you need others to link to your web site. Search engines look favorably at web sites that other sites are linking to. In a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ddition, having other webmasters linking to your site is one good way to generate traffic to your site. But how exactly can you get others to link to your site? Below are 10 strategies that work.

1. Offer Free Con

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tent

Contact webmasters or owners of web sites that are similar to yours. Let them know that you have content (e.g., articles) that they can use for free on their site. Make sure the free articles you offer have

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

your short bio and link to your site. Most webmasters won't mind linking to your site this way if it means keeping their own sites regularly updated.

2. Review Web Sites

Visit your favorite sites or find thos

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

that are similar to yours. Find the positives in these sites and write them out in the form of short web site reviews. Post these reviews on your site. Once posted, contact the owners of the sites you reviewed. Let t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hem know that they can display the review you wrote about their site on their own site. Be a step ahead by providing them a ready-to-publish review piece, complete with a link to your site. For this strategy to work,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

though, review sites that you truly like and find useful.

3. Syndicate Your Newsletter

If you publish an e-zine or newsletter, give other web sites the ability to publish or display issues of your e-zine on t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

heir site. You can accomplish this by using a syndication script or by sending issues of your e-zine directly to webmasters who express their interest in publishing your e-zine on their sites. This strategy not only w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ll drive traffic to your site, but will also get visitors to subscribe directly to your e-zine.

4. Turn Your Site into a Free Web Book

Create an e-book version of your site and offer it as a free download. Th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is strategy is particularly effective if you compile informative articles in an e-book. You can take this a step further by offering a customized versions of your e-book that other webmasters can offer as a free downl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oad from their site. Make sure that your e-book has links going back to your web site.

5. Create an Article Directory

If you have plenty of articles that you (or a ghostwriter) have written, feature them on a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

section of your web site. This could be an instant article directory that your visitors can link to from their own sites.

6. Open a Public Discussion Board

Host a discussion board or forum on your web site a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d invite owners of sites similar to yours to link to the online discussion board or forum. Make sure that the discussion board has visible links to your main site so that visitors can check out the other stuff you off

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

er.

7. Create a "Members Only" Site

Make an offer to visitors and potential members that they will find hard to resist -- free access to your members only section of your site if they put a link to your site

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on theirs. Make sure, though, that what you offer in the members only area is something that members will find unique and useful.

8. Run an Affiliate Program

If you sell your own products and services, consid

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er running an affiliate program and letting other people promote your products and services from their own web sites and e-zines. Offer a generous commission and a way for affiliates to track sales. There are many aff

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

liate management scripts available that you can try out.

9. Give Out Awards

Here's a good reason for webmasters and owners to link to your site -- give out awards periodically. If you are targeting a specific

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

niche, tailor your awards to this niche and seek out notable sites. Create an award graphic that your awardees can proudly display on their sites while linking to yours.

10. Offer Free Consultations

If you h

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ave expertise in a specific subject or area, offer visitors free e-mail consultations in return for linking to your site. In this strategy, your visitors will find that linking to your site is a small price to pay for

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

getting valuable information from you for free.

There you have it. You don't have to use all ten strategies, even a few will stand your website in good stead. You should see an improvement in your ranking in no time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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