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Link Popularity or Link Pop as it is sometimes abbreviated is the number and quality of links that are pointing to your website. This helps the major search engines determine how pop

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ular your site is and therefore how high to rank it in the search engine results for a certain keyword. At the very basic level this mean that the more link you have coming to your s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

te or pointing to your site the higher in the search engines you will rank which means more traffic. For most commercial sites more traffic means more money.

Link popularity was a c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ncept created by the brains behind the largest search engine in the world and the most commonly used. Google accounts for a large percentage of the daily searches that occur on the i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ternet and its popularity has been due to a concept created by its founders Lary Page and Sergey Brin. The concept that the more links that a site has the more useful it must be. Th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y took this concept even further and developed a complex and secret formula that not only counts the number of links coming to a site but also gives each of the links a different rate

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

depending on the link popularity of the linking site. So a link from a Page Rank 8 website is weighted more heavily and will help a website more then a link from a web site with a pa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ge rank of 2. So the more a webmaster can get links from high ranking pages the better the site will do in the search engines. Also the high their own Page Rank or PR will be. So P

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ge Rank is determined by link popularity.

So how can you build high quality incoming links that will help you rate well and have a great link popularity so you show up on the first p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ge of the search engine results? You have to find and build links to your website. The best types of links to build are one way links. These are links that are from another website

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

pointing to your but one that you do not link back to.

Building Your Link Pop

1. Develop as many links to your website as possible (See Thing To Look Out For)

2. Link to websites w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

th a variety of Page Ranks but focus on getting links from the high page rank websites.

3. Look for ways to build one way links and build as many as possible.

4. Two way links will

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lso help your websites Link Pop.

Things To Look Out For

1. Don’t go overboard with the concept and build 1,000’s of one way links in a month. Spread the work out over time and buil

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

links each day. This is a more natural way and won’t get your website in trouble with Google.

2. Link only to sites that are listed in Google. You don’t want to list to any sites

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that have been removed from Google’s database. You can do this by searching for the website unless it is brand new the website address will show up in Google. Or by using the Google

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Toolbar you can check the website Page Rank. If the Page Rank Bar is grayed out you should watch out.

3. Don’t ever link to or from FFA or Free For All link pages.

4. Don’t exchang

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

links with irrelevant websites. If you website is about Babies and you have links from Car racing websites this might throw up a red flag for the Google Bot.

In short if you want t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

improve where you website is listed in the search engine results pages you need to build one way links to your website. The more links you build the higher up in the results your we

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

site will appear when people search for certain keywords you are competing for. Two of the easiest ways to get high quality one way links to your website is through submitting your s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

te to Directories and submitting articles to article directories. Most of all develop your links slowly around 10 to 20 per day and keep doing this for a few months without giving up

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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