Advice You - Internet and Businesses Online

Building link popularity is one of the most important elements of search engine optimisation and also one of the most time-consuming. It amazes me that I still receive countless emails from so called SEO expert

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s inviting me to participate in link exchanges. Some of them even offering to swap links with a site totally unrelated to what we do! No wonder our industry comes under such fire.

Let’s go back to basics and u

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

derstand the concept of linking. Linking in its simplest form is about taking a user on a stage in their online journey, whether it be to find a product, piece of news and information or to learn something new.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Now most of the time we know what we are looking for online, so our session has a goal, and with that goal in mind we look to trawl the web and put our trust in navigating around websites till we achieve our go

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l. Sometimes it can take minutes and a straight forward visit to a search engine and a destination site, other times it can takes us hours, with a journey that takes us in and out of a number of different websi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tes.

Now if you keep that concept in mind when thinking about link building you’ll soon realise that the ‘you scratch my back, I’ll scratch yours’ approach to building link popularity is fundamentally flawed.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

inks should be awarded on merit and not through back scratching.

Seeking out link exchanges is an inefficient use of your time

What I am going to tell you next is going to transform the way y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u approach building link popularity. Let’s take a look at a classic link swap scenario. You first of all spend a few days looking for sites that have link swap directories on their website. You contact the web

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

aster explaining that you would like to engage in a link exchange. The webmaster agrees to link to you once you have placed a link back to his site first. You set up the link and email the webmaster. You visit

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the site to check your link and you find your link buried deep within the site on a page that has a low page rank and surrounded by 50 other web links. You then repeat the process with another site. Now here co

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

es the killer, you’ve spent all that time building up those links, a few months later you return to some of the site’s where your link was placed and you find that some of them have been removed. You get in tou

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

h with the webmasters and ask them why your link has been removed. They get back to you and tell you it was an accident. Yeh right, they removed the link deliberately so they could gain a one way link from you.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

After a few months has passed you notice that your link popularity has not increased in Google – so again you revisit some of the sites that were linking to you and check your links (or by now you might have bo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ught some link checking software to do that for you). You see that your links are still there, but you've read that sometimes webmaster’s adopt sneaky techniques to prevent the search engine spiders from follow

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng the link. Low and behold you see within the source code of one site that they are using a “nofollow” tag on the link.

Now tell me is all this effort worth it? Link exchanges open up a new can of worms for y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u – coming into contact with black hat SEOs!

Now consider the opposite. Why not spend the time on creating compelling content or interactive tools that people will naturally want to link to. Not only are they

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ikely to provide you with a link from a page that is likely to be visited, but it will be a one way link, and a few one way links from respected websites are worth more than 50 reciprocals, take my word for it.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Plus you’ll have something of real value on your site that visitors will use and may even tell other people about. With this approach to link building you’ll generate more ‘noise’ about your website and encour

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ge other website owners to link to you, because you’ll have something on your own site, that will be of interest to their own visitors.

With link building it’s better to think about building a name for yoursel

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and focus on growing your online reputation as opposed to growing your list of reciprocal link partners. So the message is clear: ‘quality over quantity’ is what counts when it comes to growing link popularity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Marketing your professional services is a lot like dating: you have to earn the right to be intimate. In both endeavors, you can't skip or rush through levels of intimacy for the relationship to work. Whether it's a new flame or a new client, you have to build trust that leads to deeper levels of commitment.

A 10-step exercise that will help service professionals find out who they are attracting and why they might not be attracting their ideal clients.

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Advice You - Let Your Audience Do The Work When It Comes To Building Link Popularity

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