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What is a squeeze page? A squeeze page is a web page that has as its only purpose the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

opting in of opt in subscribers. A squeeze page should have no other outbound links.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

When a squeeze page has outbound links, you will find that the opt in rate goes down

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

significantly. Once you have more than another link or two, it would be hard to even

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

think of it as a squeeze page.

So I am talking about a pure squeeze page here. A pur

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

squeeze page is a squeeze page that has no other outbound links.

Why is a squeeze pa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ge so effective?

The biggest thing about a squeeze page is that it allows you to leve

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

age your traffic by building a list.

Here is how the traffic leverage works.

An exam

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ple is in order here.

Imagine you are getting 100 visitors to your web site everyday.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

If you send those 100 visitors to a sales page each day, then you will have 100 visit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ors to your web site each day, for as long as your initial traffic remains at 100 visi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tors per day.

But if you send that traffic to a squeeze page, and only half of it sig

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s up for your opt in email list, then you will have initially 50 visitors per day (you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

will send each subscriber to your sales page after they opt in).

But you will be add

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng 50 subscribers per day. After 30 days, you will have 1500 subscribers. Each day t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hat you send the 1500 subscribers an email, about 20-30% of them should open your emai

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s. This means you will have between 300 and 450 email opens daily. Out of this numbe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r, let us assume that half of these visit your sales page. So you have 150 to 225 vis

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ts per day, plus the 50 from your opt in redirect page. So after just one month of li

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

st building you have increased your net traffic from 100 per day to 200 to 325 per day

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Some call it karma. Others call it sin. Whatever it's called in your circle—it seems to haunt you later in life. It bites you in the ass and leaves painful marks.

There are probably a few ways to use business cards that you have never thought of. Here's a short list to get you started.

Congratulations (insert e-mail here), you just won a free gadget! Every time I see this kind of phrase, I say a prayer for the canned meat industry. This kind of marketing is ugly, and hurts more than just the reputation of the kind people who would send it.

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