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Leveraging traffic is simply the process of getting more out of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your list building by getting people’s email addresses before th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y go to an actual sales page. Why would you do this? Doesn’t it

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eem like you are just delaying them from buying your product or

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ervice?

Well, not really. If they want your product they will b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uy it. However, sales are generally one percent of the people wh

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

visit your website. If you have, say, 50 visitors a day it will

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

take you two days to make a sale. However, what would happen if

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ou sent those people to a squeeze page first? Statistics say tha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t almost half of those people will give you their email addresse

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

before they go to the sales page, and now you have a larger lis

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

.

Once they have opted in, you get to send them periodic notice

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

on promotions and specials you are having, or simply news of th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e business. They will see your name every time you send them an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mail, and you can convert much more than one percent of them int

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sales. Let’s go back to your 50 visitors a day.

If you get eve

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

10 to sign up, that’s 35 people per week you add to your email

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

list who will now see your name every time you send out a notice

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Many of these people will respond by buying the product, and ov

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r a year’s time you will have 3,650 new names on your email list

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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