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Advice You - How to Dominate Other Yellow Page Ads
What I’m about to reveal to you is “classified” information. Top secret stuff.
Okay… maybe not top secret… but you should know some entrepreneurs pay big bucks for the information I’m about to reveal to you. And that’
Okay… maybe not top secret… but you should know some entrepreneurs pay big bucks for the information I’m about to reveal to you. And that’
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s no fib either.
If your business is listed in the yellow pages this strategy will send lots of customers your way… resulting in more sales.
It’s a simple tactic, but works in a big way. Yet hardly anyone uses it. I’
If your business is listed in the yellow pages this strategy will send lots of customers your way… resulting in more sales.
It’s a simple tactic, but works in a big way. Yet hardly anyone uses it. I’
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
not sure why. I’m guessing it has something to do with a tendency us to go along with a crowd without even consciously thinking about it.
When it comes to marketing, we want our customers to buy from us or hire us. T
When it comes to marketing, we want our customers to buy from us or hire us. T
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
hen again, we’re often afraid of appearing too different from other businesses.
So what’s this got to do with advertising in the Yellow Pages? Plenty.
In fact … I can prove it. Just go right and grab your local Yello
So what’s this got to do with advertising in the Yellow Pages? Plenty.
In fact … I can prove it. Just go right and grab your local Yello
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Pages Directory. Alright now… open it up… and tell me what you see.
Lots of ads, right? Problem is… they look alike.
Right at the top of 99% of these Yellow Page Ads is the business name. For example, under the “
Lots of ads, right? Problem is… they look alike.
Right at the top of 99% of these Yellow Page Ads is the business name. For example, under the “
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
Haircutters and Stylists” listings we might see something like the following at the top of each ad block:
“Sally Jones Hair Salon”
“Theresa’s Hair Care”
“Quickie Cuts”
“The Family Hair Gallery”
Now… if you’re thinki
“Sally Jones Hair Salon”
“Theresa’s Hair Care”
“Quickie Cuts”
“The Family Hair Gallery”
Now… if you’re thinki
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
g, “Sure Joe, but EVERYONE structures their Yellow Pages Ad like that…”
Uh huh. You see where I’m coming from?
Most people are afraid of looking too different from everyone else in business. And this is especially t
Uh huh. You see where I’m coming from?
Most people are afraid of looking too different from everyone else in business. And this is especially t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
rue in their advertising.
That’s no good. For one thing, your advertising is supposed to set you “apart” from the crowd… tell readers what’s unique about you. And second… you’re paying big bucks for a Yellow Page List
That’s no good. For one thing, your advertising is supposed to set you “apart” from the crowd… tell readers what’s unique about you. And second… you’re paying big bucks for a Yellow Page List
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ng.
So make your yellow page advertising count!
The person who opens up the yellow pages is looking for something. They’re either looking for a particular item, or they’re looking for something to solve a particular p
So make your yellow page advertising count!
The person who opens up the yellow pages is looking for something. They’re either looking for a particular item, or they’re looking for something to solve a particular p
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
roblem.
If someone is reading the category you’re listed under it’s a good chance they’re a HOT prospect. A high percentage of Yellow Page shoppers are ready to buy NOW.
So is your business name likely to grab their a
If someone is reading the category you’re listed under it’s a good chance they’re a HOT prospect. A high percentage of Yellow Page shoppers are ready to buy NOW.
So is your business name likely to grab their a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
tention? Probably not. People don’t care about your business name. They want to know if you can help them with their need. And help them NOW.
So how are you going to make your Yellow Page Listing stand out from the
So how are you going to make your Yellow Page Listing stand out from the
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
crowd? Well… for starters…
Use a big, bold headline. Right at the top of your space ad.
Let’s say you’re a busy person who’s just moved into the neighborhood. Today, you’re in the market for a new hair cutter/stylis
Use a big, bold headline. Right at the top of your space ad.
Let’s say you’re a busy person who’s just moved into the neighborhood. Today, you’re in the market for a new hair cutter/stylis
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
. Your turn to the above section in the Yellow Pages Book and read the listings. Except now, instead of Theresa putting “Theresa’s Hair Care” at the top of her ad there’s the following headline:
“People Wasting Time a
“People Wasting Time a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t Most Hair Salons Trying to Look Their Best”
Hmmm… that’s interesting. You begin reading. The next few lines of body copy immediately following the headline say something like this:
“Most hair salons waste a client’
Hmmm… that’s interesting. You begin reading. The next few lines of body copy immediately following the headline say something like this:
“Most hair salons waste a client’
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
time. First, they make customers sit in a room and read magazines. Never mind the customer has an 11 a.m. appointment. The Salon thinks 11:15 or 11:20 is the same thing as 11:00. Next, the customer gets their hair w
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ashed. Then they sit a few more minutes until their stylist has an open chair.
This NEVER happens at Theresa’s Hair Care. Whether you want the latest style, or simplest cut, you can look your best without spending hal
This NEVER happens at Theresa’s Hair Care. Whether you want the latest style, or simplest cut, you can look your best without spending hal
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
a day at the salon. Her stylists are all experts in the latest trends. But Theresa has developed a system… like clockwork. This means no wasted time. She even promises that if you call ahead and book a time-slot you
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
’ll NEVER have to sit and wait more than 7 minutes before a stylist gives you their full personal attention - - or your haircut is FREE. To find out more pick up the phone right now and call 555-5555 to book an appointm
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nt.”
Notice how this is written. Like a news editorial; not an ad. It’s written this way for a reason.
If getting a nice haircut quickly is important to customers in Theresa’s area then her Yellow Pages ad speaks dir
Notice how this is written. Like a news editorial; not an ad. It’s written this way for a reason.
If getting a nice haircut quickly is important to customers in Theresa’s area then her Yellow Pages ad speaks dir
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ectly to a core desire. If Theresa can deliver on the promises she makes in her ad then she’s got a winner. And her YP listing will generate customer response like crazy over other listings in her category.
Bank on it
Bank on it
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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