Advice You - Internet and Businesses Online

If you have been online long, you have heard the phrase, “the secret is in the list”. You have also probably been advised that niche buyers

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

spend more than untargeted buyers.

The secret IS in the list. Without a list, all you are really doing is playing the odds when you send so

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

meone to an affiliate site. Or even your own site. You are just living with your conversion rate. But imagine if you could double or tripl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, even quadruple your long-term unique visitor conversion rate by having all your visitors on your personal list. If they don’t buy the firs

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t time they reach your site (or your affiliate site), you can send them to your site again and again in the future.

Now, the idea that niche

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

buyers spend more than untargeted buyers is probably correct, but not in the obvious way. You see, a buyer is a buyer. The key with niche

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ists is that you can promote a specific product to the niche. Imagine you have a large list that is theoretically comprised of 10 niche buye

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rs. If you mail that list an offer, you will only hit the niche buying point of 10% of the list. But if you had that list broken down into

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

10 lists, you could mail each of the niches an offer that is designed for their niche---and your conversion rate would be 8-10 times higher!

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

So how do you do it?

First, if you want to create a list of niche buyers, you must target each of the niches. For example, if you currently

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

have one squeeze page for all your leads, but you know that your leads come from a variety of sources, each with a slightly different niche

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

focus, you could create multiple squeeze pages and direct each source of traffic to the squeeze page designed for that niche. Assuming you h

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ve 10 sources of traffic, you would develop 10 niche mailing lists--each of which you would mail and test separately.

Second, if you want to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

create buyers out of your niche lists, you must develop a relationship with the people on your list. You cannot simply ask for the sale the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

very first time you meet them! You must get to know them, let them get to know you, and then, once trust is developed, recommend an affilia

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e product (or your own product).

Third, you must start with easy purchases first. Give the subscriber the opportunity to “purchase” a prod

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

uct from you for nothing, or for 99 cents. Now they are your own buyer, they paid you and received the product you promised. They are devel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oping trust in you! Next, maybe you promote a 10 dollar product, and again deliver a phenomenal product. The final step might be a 100 doll

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r product, or even a 1500 dollar super-product.

Now you have real buyers! Of course, you conversion rate will be lower as the product price

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

goes up, but it will be much higher now that you have primed your customers and provide lots of great content in exchange for their payments

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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