Advice You - Internet and Businesses Online

Question: Why is nobody signing up for my newsletter? I know that’s where the money is, but I just can’t get anyone to sign up. What

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

can I do? Signed – Yoo hoo… Anyone there?

Dear Yoo hoo… Anyone there?
Please don’t feel badly. I actually get this question

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a lot in my consulting business. It’s a very common problem and, fortunately, one that you can start improving today.

Here is the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

short version of the checklist I go through with clients when examining ways to fix this problem.

1. Where do I sign up?
The

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

irst thing I do when I’m helping a client is to play the game called “Where’s the signup box?” If it takes me more than half a secon

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d to find the newsletter signup form, then we’ve got work to do.

Your signup box should not be a challenge to find. If it is, it’s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

defeating the purpose. So, put it front and center in the top third of your page. It’s not even a bad thing if you have it on your p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ge … gasp… twice.

Also, most people have pop-up blockers now, so don’t rely on a pop-up to get you a parade of traffic. Pop-ups and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

pop-unders are great, but they can’t be the only ways to get people on your list.

2. What am I signing up for?
The next thin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g I check is the copy in the signup box. If your best sales pitch is “Sign up for my mailing list” or “Sign up for our newsletter” –

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

then forget about it!

It used to be years ago that’s all you needed to say, but now people need a little more explanation and encou

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ragement. Will you be providing tips, ideas, freebies, coupons, resources or advice? Let me know what I’m getting into before I’ll h

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and over my email address…. And it better be good.

3. Why should I sign up?
A little bribery can go a long ways. Will I get a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

bonus for signing up? Do you have a special report or a freebie for me? No? Well, get to work. There’s a lot of competition out the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e, so don’t be afraid to offer a little extra to your visitors.

4. How do I sign up?
The last item on my checklist is the sig

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n-up procedure. If you’re using a service that makes me jump through too many hoops, then I’ll probably give up and move on to somet

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hing else. Yes, double opt-in is good, but programs that make you join and jump too many times are just ridiculous.

Plus, if you’re

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

asking for too much information (like my telephone number), I’ll likely pass. There’s no email list worth me getting phone calls dur

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing dinner. It doesn’t matter how good your mailing list is.

So, there you have it. Start with this quick checklist to see immediat

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e improvement in your sign-ups. As far as getting traffic to your site to see your signup box – that’s another article in the making

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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