Advice You - Internet and Businesses Online

“The money is in the list.” This is one of the slogans of internet marketing experts who say that it is very important to build up an opt-in list and then make regular mailings which will enable you to sell your goods an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d services.

If you doubt this slogan, then you should consult with one of my close friends and colleagues who has been quietly building his mailing list over the best three years. Recently he sent out a mailing to all h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s subscribers, asking them to help out with Hurricane Katrina relief work. He was astonished to see that immediately following the mailing the traffic to his website jumped ten-fold over a period of three days and counti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g. Not only did his traffic increase, his e-book sales and subscriptions to his new course went through the roof. And, there was not one word of a commercial pitch in his message to the list.

What is the secret of his s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ccess? Even he is scratching his head. But, really it is not a mystery. He runs several free auto-responder courses from his website, delivering high quality information on health and well-being, topics that are importan

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to all of us. Because the content of his mailings is of a high standard, he has won the trust and confidence of thousands of people. This is what electronic marketers call “pre-selling”. Now, whenever he has something t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

say, his readers are eager to listen.

If you run a website and do not already have a mechanism for building up a list of interested readers, then you should consider doing it now. Here are a few ways to build your list

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

.

1. Start a periodic newsletter with a subscription form on all the pages of your website.

However, if you want the kind of success that my friend had, you should write good articles, or get quality material from othe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

writers and send it to your list on a regular basis. If you don’t know or don’t already have a mechanism for collecting addresses and mailing a newsletter, you can get a free service from www.bravenet.com or a professio

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

al service from Adweber

2. Offer an auto-responder tutorial course on your website.

People come to the web to find solutions to their problems or answers to their questions. Write a series of how-to articles or informa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ion articles and offer them as a series that is sent automatically on a periodic basis whenever people subscribe. You can use an auto-responder service hosted by commercial companies or use an auto responder script ins

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

alled on your own server. A versatile auto responder is available from Adweber (it is hosted on their servers and you don't have to install any software) or you can buy an auto responder script and install it on your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

erver.

3. Write a small e-book in PDF format and offer it as a free download in exchange for an email address

PDF documents are the industry-standard these days, and if you supply good information that is related to yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r field of activity, your web visitors will be more than happy to trade their email address for a free download. PDF downloads are also viral; people pass them along to their friends and if your information and links are

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

in the e-book, you are likely to get a wide readership.

4. Publish your articles on other websites and newsletters, mentioning your mailing list in your “resource box.”

One of the best ways to build your list is to ge

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your articles published on other websites and in the electronic newsletters published by web masters in fields related to yours. At the end of these published articles you should put your author information (this is als

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

known as a resource box) and include a hyperlink to your website and a mention that more of your articles are available in your newsletter and give a url where people can sign up for it.

One important thing to consider

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

about list building is that whenever you are offering something, even if it is for free, you must sell it to your readers by describing what it is and how it will benefit them. You can’t succeed with a one-line sentence

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

aying, “Sign up for our free newsletter.” If you have a newsletter, you should give a list of past articles. If you have satisfied subscribers, publish some testimonials.

Every day many people are visiting your website

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd some of them would like to know more about what you have to say and would like to hear from you on a periodic basis. Give them a chance, by using some of the list-building methods that I have described.

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are many ways to develop new business. In this example a transport business complements its activities with storage. The new business however requires a new approach. A new style. Much of this comes from the kind of activity. Something you should take care of.

Are you a short term thinker in internet marketing? If you believe that having just one spectacular product will make you rich on the internet, it's time to snap out of it! You need to continuously be making sales to succeed long-term with internet marketing.

So how do you get one way quality inbound links? To be really honest, it is a fairly simple process yet will take time and you will want it to take time. Having no links one day and have 2,000 links the next does not look natural to any search engine and could flag your site as a bit spammy. Use the four ...

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Advice You - The Money's in the List!

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