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In order to bring targeted and effective traffic one needs to use the great

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

flexible features Google AdWords gives you.

When going into a AdWords Googl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e account , one of the features Google gives you is adding negative keywords

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. These keywords gives the opportunity to get the traffic to be more targete

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d.

Most people for some reason, choose just a few basic keywords as negativ

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e keywords and not more then that. This one is a fatal mistake for campaigns

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

. The number of negative keywords should be greater then the number of searc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

h keywords.

The key to a successful campaign is being as focused as possibl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e on your costumers and bring only the most targeted ones. Not entering enou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

gh negative keywords to a campaign, make campaign being less relevant theref

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ore less effective and therefore more expensive!

Negative keywords can make

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the difference between a successful campaign to a failure one.

In Order to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

find the right negative keywords one need to know his target audience very

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

well and know exactly what they are searching for.

for instance, if a marke

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ter promotes a natural cure for smoking and need to know his audience. He sh

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ould read some articles about a natural cure for smoking. By reading these a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rticles he'll understand that natural cure is not a drug, not a pill, but so

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mething else (maybe a herb).

This gets him to the conclusion that he needs

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to add the words drug(s) and pill(s) as negative keywords. this is of course

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

just a short example, but there are much more negative keywords than these.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason. You will just end up loosing all these potential lifetime customers. However, there are many ways you can minimize the loss of these prospects.

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Advice You - The Negative Keywords Syndrome

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