Advice You - Internet and Businesses Online

Most people who spent money on Google AdWords and studied the traffic behavior carefully can tell you the same story.

1. Someone clicks on your ad 2-4 times within a few minutes period but not sta

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ying one single second on your site. They are mostly bored and have nothing better to do than clicking on ads.

2. Someone clicks on your ad just to leave your site immediately and never come back.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Your site simply didn't match their expectations.

PPC campaigns usually attract less motivated visitors than organic listings so this is a common problem.

If you seek publicity and have a large

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

budget this may be good and well but if you like most small businesses are on a shoestring budget you must deal with it properly.

How can you prevent these people from giving away your money to Go

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ogle and Adsense sites?

The answer is to focus on relevancy and to select very specific keywords.

1. Make a thorough keyword research

Walk the extra mile when you do keyword research. Don't stop

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

after a list of 5-50 keywords, create a list of hundreds or perhaps even thousands of keywords. There are many tools that easily can generate huge lists of relevant keywords so there is no good ex

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cuse for not doing it.

Don't throw away similar but irrelevant keyword phrases because you'll need them later. Just keep them in a separate list for now.

2. Select specific keyword phrases

If yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

only sell CANON DSLR cameras but your ad also pops up for CANON Video camera searches, you are not specific enough. Instead of using a few generic words you should create an extensive list with ve

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ry specific keyword phrases that together covers all wanted variations of the parent keyword.

Each of the keywords might only generate a small stream of traffic but together they grow to a big riv

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

er. Every now and then you will also uncover an underground waterfall generating lots of traffic almost for free.

3. Use negative keywords

Your ads for "high-end Widget services" should not pop u

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

p when a bargain hunter searches for "free Widget services".

Your list of similar but irrelevant keywords is now very useful. Use the list to identify keywords you don't want your ads to show up f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

or. Google AdWords allows you to enter negative keywords to prevent your ads from popping up for the wrong search terms.

4. Use [exact] or "phrase" match

Using broad match will give you more clic

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ks but also more unwanted clicks. You don't need broad match if you use the extensive and very specific list you created in step 2.

Check your log files and you can see that your ads shows up for

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

some pretty weird and totally unrelated search terms if you use broad match. Always use exact or phrase match for the majority of your keywords. Only use broad match when the risk for "false" impre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sions is low.

5. Match the ad copy with the keywords in the Ad Group

Group similar keyword phrases into Ad Groups and create ad copy that closely match the keywords. This helps you to minimize un

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

wanted clicks and increases the CTR as a positive side effect.

The number of page-views per visitor from a recent Google AdWords campaign increased with 22% by following the recommendations in thi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s article. The reason is much less visits with only one page-view per visitor.

A side effect was 60% more clicks for the same budget. Thanks to the extensive keyword list it was possible to strip

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

away the most expensive keywords and still get enough traffic from all the low cost keywords together. It took a few hours to generate the keyword list and it's now running on autopilot.

I recomme

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd that you continuously test new actions on AdWords and closely follow up the result. Do split tests whenever possible to increase your confidence level in the tests. Because of the quick feedback

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

loop and flexibility of AdWords it's so easy to scientifically test what works and what doesn't work. Use this to gain advantage over your competitors.

(c) Peter Bergdahl 2006, All rights Reserve

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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