Advice You - Internet and Businesses Online

In the previous article I discussed how and why the recent changes to Google’s Quality Score (QS) may have had an adverse impact on your Adwords campaigns. Google is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

now basing it’s QS at the domain level so even previously acceptable one page landing pages have been hit with higher cost-per-click and lower ranking. In this arti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

le I’ll discuss steps you can take to keep in the game and get those CPCs back down again.

1. Create a Mini WebSite

Although simple one page landing pages w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

th no outgoing links to the same domain can still be advertised, many people are finding that their bid prices are being set as "inactive for search" due to Google r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nking the overall domain with a low quality score. A home, contact, privacy policy, information, review, etc. pages linked together in the form of a full website is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

what Google is now looking for in most cases.

Add more content to the pages in the form of articles and place these on an Articles page in your site. Write at least

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

2 articles and submit them to as many high-profile directories as you can and then link these back to your site and vice-versa. This is a very good way to boost your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

QS as Incoming links are also a score-boosting factor.

2. Add a blog

Google likes fresh content, and lots of it and Google indexes blogs very quickly. If yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

have a blog setup on your website, you can post to it with relevant content everyday if you want. That way google will see your site as being new and full of conten

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t. You can get a free blog at blogger.com.

Get your blog set up and start posting content to it. Any material you have such as, newsletter material, articles…really

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

anything related to your niche that you can post on your blog can be added.

If your site is brand new, then adding a blog will definitely raise your site's standing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and quality score. Be sure to link your blog to your website and vice versa and place any articles you write in both places.

3. Set-up A Site Map

You can do

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

it using Google's Site Map Tool at http://www.google.com/webmasters/sitemaps

Google do a complete run through of your site and alert you to any other problems that

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

it may find.

4. Add Links From your Landing Pages back to the your Website.

I would normally not recommend adding any links from your landing pages because

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ou don't want people being distracted and clicking away from the page. However a subtle link back to the website home page contained in the landing page footer or so

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e other unobtrusive place should do no harm and will allow the web crawlers to ‘link’ the landing pages back to a ‘full’ website.

5. Include More Content

Wr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

te a a targeted 200-300 word content article ( it could be product review) based on your landing page’s theme and add it to the landing page.

Conclusion

Whi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lst it may require more effort it is now more important than ever to ensure that not only are your Ads, keywords and landing pages highly relevant but that your dom

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in is as well. Remember that the most relevant and targeted sites will be rewarded with a higher quality score and the higher your score the better. The price you pa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

per click will go down and your ad placement position will go up! If you follow the steps above you can stay in the Adwords game and keep playing to win.

Good Luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Draw a square on a piece of paper. Now divide that square into 9 equal squares by drawing two lines down and two lines across. How many squares do you see? Did you say 14? Correct. If not, looker harder. The 9 square mind teaser is a well-worn example of how motivation speakers explain the concept of lateral thinking. In other words, looking beyond what the eye first sees. Looking more intelligently.

While a company may spend fortunes on purchasing top of the range software for their company, the same company will often be reluctant to spend that little bit extra in fully training it's staff in that software. Software training is viewed as an unnecessary expenditure, but cutting this cost is short sighted and will result in negating much of the positive effects that software aims to provide.

7 Cold calling tips that are guaranteed to make you money now. Put these tips into your daily activity and your results will skyrocket.

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