Advice You - Internet and Businesses Online

Suppose that you really need to get traffic to your website NOW. It can take months to rank well with the search engines, and you can't wait that long. The solution to this is Pay-Per-Click (PPC) advertising. With PPC you actually pay the search engines to l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ist your website above all the others. This is usually done in a special section of their search results page.

The two top PPC programs on the Internet belong to Google and Yahoo. Google's program is called Google AdWords. This program is the largest PPC s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ystem on the internet, hands down. It is also the most expensive, which can actually work to our advantage. I'll explain that a little later.

The way most PPC advertising engines work is like this: You get a small amount of text to put in your ad, usually

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

just a few lines. You then bid on various keywords that you want your ad to be show up for when someone searches for them. The price of the keywords can vary widely, anywhere from 2 or 3 cents to $100 or more for the top spot. As a general rule, the more ge

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eric and popular a keyword is the more it costs.

You need to be really careful with some of the more expensive keywords, you can end up owing Google a lot of money very quickly. If a keyword costs yous $2 per click and you get 1000 clicks per day, you will o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

we Google $2000. I don't know about you, but this is not exactly the best of situations to start a website under.

How do you choose which keywords to use in your PPC campaigns? If you read my article on Adsense sites you can use that method of choosing keyw

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ords. The basic method consists of finding keywords that are related to each other, getting the number of searches vs. the number of results for a specific keyword. Take the keywords with the best ratio and the highest pay rate then build a site based on tho

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e kewyords.

There is a slight difference when choosing keywords for AdWords campaigns however. You need to look at the total number of other AdWords campaigns that come up for each keyword. Only choose those keywords that have 15 or fewer campaigns running.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

The number of other campaigns that are running gives you an idea of how much competition you have.

How do you write a good AdWords ad? My favorite technique is actually quite fun, it's the no sale - sale. You actually tell people to go buy someone else's

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

products. You read that right, tell them not to buy your stuff. Tell them to go buy someone else's stuff, so when it doesn't work they will know where to come to get the stuff that does work. here is an example

Don't Buy This Lawn Mower G

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

buy someone else's mower. When it breaks, then come to us.

vs.

The World's Best Lawn Mower Guaranteed not to break. Get this and you won't regret it.

Which one would you click on? The first one makes you curious, while the second one s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ounds like the standard sales pitch. You need to really stand out from the crowd in order to get the kind of traffic that you need. The good news is that with Google AdWords, the better your ad performs the cheaper it costs. You could end up paying very lit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tle for the top keywords that are costing most people a lot of money.

You should always be trying to improve your click through rate, no matter what. You can do this through a process called Split Testing. What you do is run two very similar ads at the same

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

time. By similar I mean a one or two word difference, or the top and bottom lines are reversed. Run these ads at the same time with the same keywords, for about 30 clicks per ad. Delete the one that is the worst performer, copy the one that works, and make

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

another small change. Repeat this process indefinitely and your click through rate will definitely go up.

There are several other PPC programs on the Internet, and most of them do not charge the same prices that Google does. The cost of a $3.00 keyword on G

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

oogle will sometimes be $0.05 on these smaller PPC systems. What I like to do is test out a new PPC campaign using one of these small systems, to limit the cost. Once I am sure that it works I will copy it over to Google and run it there to get quicker resul

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ts.

Power Tip: Here is a neat little trick: Find the most profitable Adsense keywords, build an Adsense site around those keywords, then setup an ad campaign on one of the smaller PPC systems. You will end up paying only a few cents per vis

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tor, and if they click on your Adsense campaigns, you will get the big payoff from Google. This is commonly referred to as a Traffic Middle-Man site.

If you don't want to put up a website and market it, you can use PPC campaigns to sell other people's produc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ts. You will have to join an affiliate program for whatever product you are trying to sell. Once you get your affiliate link you can use it as the destination URL for your PPC ads. If you make a sale, you will get the commision, which pays for the ad.

This

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is actually the simplest way of making money online that I have found, but it requires some testing to make sure that you are not wasting your money. If you haven't made a single sale after about 300 clicks, stop promoting the product and find something else

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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