Advice You - Business

Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential custom

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rs. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

consider before you place an offline advertising campaign.

--->Expiration Dates

You want to be sure to include an expiration date so that the possible custom

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r sees that there is a limited time BUT don't make the date to end too soon. Why? You want to give an "extended expiration date" on printed material especially

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

because for one thing printed material has a chance to "lie around" longer, it may not be the "right time" for the possible customer OR they may know of someon

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e else that may be interested in what you're offering. Give them time to pass it on or "come back later".

--->Track your ads

If you have anyway of tracking y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur ads, use it. A couple of ways you can do this is:

1)Have the customer email/call/mail their orders to you.

2)Have a special code they need to use to rec

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ive the special. Use a different code for each advertising campaign you use. If you don't have the ability to use coupon codes you might want to check out PayC

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

des.com which is a new service developed by PayPal to help you in this situation.

--->Types of Ads to Generate Interest

Freebies! Everyone loves freebies!

1

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Offer the prospective customer a free gift with their purchase.

2) Have them email/call/mail for a free sample.

3) When you send them their free sample, sen

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d them a card for another free sample to give to a friend.

4) Have the ad offer free shipping and handling.

5) Offer a "Buy One Get One Free" Promotion.

6)

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ave them contact you for a free catalog.

Discounts.

1) Offer a discount (ex. 10%, 15%, 20% off) for their first purchase.

2) Offer one product at full price

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and the second ? off.

Drawings/Contests.

1) Have them email/call/mail you for an entry to a free contest. Use your products as the prize. (Be sure to offer a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

additional discount for the winner.)

* You've gain interest, now what?

Once you've had someone contact you with some interest in your business/products be s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re to keep in contact back.

* First of all reply to them in a timely manner and be sure to thank them for their interest.

* Next, offer them yet another form

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of a discount.

* If they are requesting a free sample, free catalog, entry into a contest or any other form of interest offer them a discount of 10% off thei

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

next order.

* If you have a newsletter/ezine make sure you ask them if you can add them to your mailing list to receive announcements of discounts/specials/c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ntests first hand.

* When you've sent off their free sample/free catalog/order/prize be sure to contact them again in a few days. Let them know that you wante

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to make sure they received it and that everything was okay. Ask them for any thoughts/questions about it. Let them know that they can contact you for anything

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/7288/adviceyou-Offline-Advertising-Tips.html">Offline Advertising Tips</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/7288/adviceyou-Offline-Advertising-Tips.html]Offline Advertising Tips[/url]

The birth of a baby is a momentous occasion in the life of any person and calls for due celebration to make the family feel special, and to welcome the baby. This major event has been made a tool for fostering a bond between the employees and their company. Most of the corporate houses in present times are following the employee acknowledgement program that creates a sense of belonging and emotional bonding between the employees and the company. This practice creates a better work environment and a healthy employee relationship.

A fair and attractive compensation and benefits package is critical for hiring and retaining quality employees. If your company excels in this area, it means that your compensation structure and benefits package are fair, balanced, and understood by your present employees. This article focuses specifically on the value of employer provided health insurance to employees in today's workplace and economic climate.

In most cases, sales promotions are better at reaching consumers with direct contact than traditional advertising channels are. Sales promotions also can have a more meaningful impact on customers. For example, free samples and point-of-purchase displays will often be accompanied by a store manager or employee who can explain the product and provide further information. You can’t sample a TV commercial or get more information without going to the store or getting on the internet.

Tags

Links

Advice You - Offline Advertising Tips

Related Articles: