Advice You - Business

1) Include a coupon in your large ads. This can increase response from 25 to 100 percent.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Your coupon could offer the prospect your brochure or catalog.

2) Use a benefit headline

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on your coupon that affirms the prospect is getting valuable, needed information. E.g. “Y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es, I want to reduce my inventory costs by 50 percent.”

3) Include a picture of your broc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ure or catalog in your ad.

4) Use a sidebar in your ad packed with tips that your prospec

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t will find useful. E.g “10 Ways To Reduce Your Phone Bill.”

5) Concentrate your copy on

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the prospect, not on your company. Tell your prospect how your product or service will so

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ve their problems. Use the words “you” and “your” frequently and “I” and “We” less.

6) W

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ith a smaller ad, you can ask the prospect to tear out the ad, attach their business card

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and mail it to your company.

7) Consider converting your ad into an advertorial. This for

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

at looks more like an article and contains valuable information. It attracts people who no

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rmally skip over ads because advertorials look like editorial content. If the publisher wi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ll allow it, use the same typeface as the publication the advertorial appears in. To see a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

dvertorial samples, visit the “Portfolio” section of my website tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

biz.com/" target="_new">http://www.dc-infobiz.com/

8) Put quotation marks around the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

headline. This can draw 28 percent more attention than a headline without quotation marks.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

9) Consider running your ad in black and white if you’re using mostly text in the ad. Wi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hout colour, the ad looks more like an article.

10) The headline is the most important pa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rt of an ad. Spend time creating a powerful, benefit packed headline. If you don’t stop t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he reader in their tracks with a good headline, few will bother to read the rest of the ad

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We strongly recommend that you plan extra lead time into your job for the purpose of obtaining printed proofs of any job output - without proofs we cannot guarantee your satisfaction. Plan at least two full weeks from the time of art submission to receipt of final graphics for the purpose of proofing.

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