Advice You - Internet and Businesses Online

There was a very popular idea some time ago: "Create your own custom made Pay-Per-Click search engine and make extra money from your web site". At f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

irst sight that idea looks very attractive. You can buy your own custom made PPC search engine for between $100 and $900. It is even possible to fin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d free Pay-Per-Click search engine scripts in the Internet. So, it is not a problem to get PPC search engine script and add new functionality to you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r web site. Customers will open up accounts, add funds and bid on targeted keywords. They will pay for clicks and receive new visitors and you will

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

make extra money from your web site. It looks fine, but... Unfortunately, it is just a theory.

Let's review that idea from the point of view of PPC

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

search engine customers, not from the point of view of webmaster. The customer needs to pay some minimum to open up an account and then spend that m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oney for bidding. What the customer will obtain in reality?

1. Cheap bids. Most likely, clicks from your new PPC search engine will start out at 0.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

01 cent, because the number of customers will be quite low at first.

2. Traffic. Well, it depends... If you incorporated custom made PPC search eng

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ine to the existing web site with good traffic than the customer can expect considerable number of visitors from your web site. In opposite case, wh

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

en you created new PPC search engine from scratch, it will be some episodic clicks.

3. Some bonuses. This feature depends from marketing tricks tha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you will use to attract customers. It may be $10 - $20 that the customer may use to bid on keywords at every new opened account. Such feature will

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cost you nothing, but may be important for the potential customer, especially if you started new PPC search engine. It may be some kind of referral

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

system where your customers can gain credits to their accounts by referring others to your PPC search engine.

What is most important for the Pay-Pe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r-Click search engine customers? It is traffic. People advertise through PPC search engines to get more traffic at their web sites. Therefore, it wi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ll be very hard to attract new members for your PPC search engine, if you cannot propose considerable number of new visitors for their web sites. So

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

if you want to start new Pay-Per-Click search engine, then you should be ready to spend some considerable amount of money on advertising and promot

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ion. In opposite case you will not be able to propose traffic to members of your PPC search engine.

As you can see, attracting idea may be quite tr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oublesome at a closer view. Customers will not spend time and money to advertise through Pay-Per-Click search engine, which does not give traffic. T

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hey will better use something like Google AdWords or Overture. I think that idea of custom made Pay-Per-Click search engine is dead except the cases

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

when you add PPC functionality to the existing web site with good traffic or when you can propose some new fresh idea that will attract advertisers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are differences between a manager and a entrepreneur. But they do not last for ever.

For every choice there is a consequence! In today's environment of Enron, HP and other corporate scandals we find executives facing prison time due to their choices. The question explored here is - who's to blame?

If you stand in front of a store on a slow Sunday afternoon, you will notice the same thing happening over and over again. People will pass by and carefully examine the wares in prominently displayed in the windows. Perhaps they will mumble something about the items on display. They will not even step into the store. These people are not customers. Rather, they are just window shoppers. On this particular Sunday they are looking, but certainly not buying.

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Advice You - Custom Made Pay-Per-Click Search Engines Are Dead?

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