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I have read a lot recently about PPC Publishing. You

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

have too, I imagine. There was that dead or alive deb

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

te. That really stirred things up a little.

I read o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nce that for every 10,000 page views you get to the PP

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

monster alive web page, that you might average 100 do

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

llars in PPC income.

So I thought that maybe I would

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

uy into one of those ideas where you create PPC - opti

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mized sites and drive traffic to it. Then I remembere

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

that I make around 1000 dollars for every 10,000 page

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

views.

So I decided not to.

Look, if you are alread

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

using the PPC monster, that is fine. You have it all

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

figured out - maybe you have above - average clicks.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

But if you are still debating - let me recommend the h

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rd way - create your own sales funnel.

Yes, it is the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hard way, but by my calculations, the return is 10X h

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gher.

Create your own product, write articles, drive

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

traffic to a squeeze page with those articles, build

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

list, and sell your product to your list.

You will m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ake more money with your own list than you will with t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e PPC monster’s crumbs. That is my opinion, go figure

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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