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  • Advice You - How to Increase Your Google Adsense CTR (2)

    This is the second part of two series of articles about How to Increase Your Google Adsense CTR. Here are some other tips to increase
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    your Google Adsense CTR:
    1. Place an image near your ads because user tends to look at this section.
    2. Use c
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    hannel to track your ads performance.
  • Include Google Search Box in your website. Though it will not drastically increase your CTR, it'
  • lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    s still worth to be used. Around 3% of my monthly income comes from Google Search Box. What I love about this facility is that it shortens my de
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    velopment process. I don't have to develop my own search facility and let Google handles it!
  • Do not click your own ads, or ask people
  • d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    to click it. Believe me, Google will be able to detect those illegal clicks and they will ban your Adsense account if you do it. In fact, I eve
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    n suggest you emailing Google if you find out your CTR is "abnormal" (above 30%). Ask them to investigate it, in case one of your competitors tr
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ies to ruin your reputation.
  • Increase your traffic. There are many ways to increase your traffic; firstly you have to do SEO (Search
  • nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    Engine Optimization), then submitting your website to several search engines, directories, free articles directories, doing link baiting, and ma
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ny more. I will discuss all these techniques in another article.
  • Many people suggest targeting high paying keywords. But I won't reco
  • ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    mend the same thing because I'm sure you will face bloody competition to reach the top position in SERPS (Search Engine Result Pages). Believe m
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    e, there are thousands of people who also think like you do. I would prefer to use popular keywords that many people search in Google and there
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    are not many competitors (let's say, 200 – 400 searches a day with total competitors below 500,000). These maybe are not high paying keywords (t
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    hey usually only pay $0.1 - $1/click); but imagine if you can get 1000 page views/day with 3% CTR, you already get $3 - $30/day! (for a new publ
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    isher, this is a very good start).
  • Being specific. If you have many interests, do not put them into a single website. You better crea
  • t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    te several websites for each of them. For example, you like baking cake, cooking and gardening. Do not put them together into a single website b
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ecause it will make it too general. You better create three different websites for each of them. This will make them more specific, has more tar
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    geted visitors and your keywords will not be diluted.
  • Learn what "masters" say. You will find many valuable tips by joining Google Ad
  • .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    sense forum such as http://forums.digitalpoint.com.
  • Be patient. If you are a new Google Adsense publisher, please remember one thing:
  • elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    BE PATIENT. You won't become a millionaire within a night. Everything takes time (unless you already have a huge amount of traffic).

    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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