Advice You - Internet and Businesses Online

If you haven't done so already, reading the Google Adsense terms and conditions is an absolute mus

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t. Failing to do so could get your Adsense account terminated and your business in serious troubl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e.

Here’s a brief summary of the key terms and conditions:-

You must be 18

You may not have mul

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tiple accounts, unless Google have authorised you to do so in writing.

You must follow strict gui

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

delines about displaying Ads, Links, Search Results and Referral buttons on your site (see below).

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

You must not display any Ad Unit on a page that contains Ads from another supplier

You must not

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

display on any page any advertisements that a site user might reasonably mistake for a Google adve

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rt

You must not encourage people to click on Google ads by any means – e.g. an arrow, or “click h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ere”

You must not generate impressions or clicks on any Ad, Link, Search Result or Referral butto

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n i.e. don't let your family,co-workers or friends click on your ads "by mistake".

Ads may not be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

displayed on any pages which contain pornographic, hate related, violent or illegal content

Payme

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nt will be sent approximately thirty days after the end of each calendar month, providing the bala

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nce is $100 or more.

If you wish to use Google’s name, refer to the guidelines at http://www.goog

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

le.com/permissions/guidelines.html

You may display up to three ad units on each page of your webs

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ite

You may display a maximum of two search boxes on each page

You may add one link unit on each

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

page of your website (these do not counts as an "ad unit")

Websites may not contain excessive pro

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

fanity, violence, drugs, pornography, gambling or excessive advertising – also sales of weapons, b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eer, alcohol, tobacco, prescription drugs or designer goods replicas.

Please note, this summary s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

erves as a rough guide only. As these terms and conditions are subject to change at any time – it

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is essential that you download them and read them in detail for yourself. You have been warned

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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