Advice You - Internet and Businesses Online

Once you have decided to take your marketing campaign to Google’s AdSense pay per click program, you agree to a number of rules including:

• No hidden pag

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es. You must have a clear hierarchy and each page needs at least one link to get there.

• No broken links. If you link outside of your site, make sure you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

check your links often. No more than 100 links per page.

• When designing your site, create one that is helpful to a user; don’t design a page for search

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

engines. Make sure you clearly define what your site is about.

• Your TITLE and ALT tags should be precise and descriptive.

• You need a site map to hel

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

p users find what they are looking for if your menu doesn’t.

• No hidden text.

• No redirection of your site

Even if you follow all these design rules,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you may still be at risk of losing your AdSense advertiser account or have temporarily been fined a penalty in the form of your ads being removed from rota

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tion on other sites. The penalty may go away with time, but it’s best to double and triple check your site then file a re-inclusion request (instructions b

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

elow.) Include in your request which changes you’ve made and that it won’t happen again.

Your competitors might have a plan that could get you banned. It’

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s called “click bombing” and it’s against Google’s policy.

Click bombing happens when someone, be it a competitor or not, repeatedly clicks the pay per cl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ick ad for a business in order to raise flags with Google. Google rates their ads based on relevance, so the more an ad is clicked, the more relevant it be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

omes, and the higher up the list it moves. This has made it very easy for business owners to move themselves up the relevance list, so Google countered thi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s practice by red flagging any business that has a significant spike in AdSense hits. If the hits all trace back to the same IP address or addresses, the a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

dvertiser is removed for “invalid clicks”.

Finding out about this strength in Google’s search engine, sneaky competitors have started to exploit it by pur

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

posely clicking the competitions ad again and again, in order to ban the ad.

If this has happened to you, or if you’ve been banned for violation of any of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the design or technological terms of your contract, you can sometimes have it overturned by contacting customer support. You can contact Google support by

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

visiting http://www.google.com/support/bin/request.py. Make sure you type “Re-inclusion Request” in the subject of the email. Keep your request simple, sh

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ort and to the point. No need to threaten Google that you’ll stop advertising with them or list how long you’ve been a customer.

It is imperative, though,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

that you run reports frequently and store the data outside of your Google account. This will help prove to Google that a click bombing happened should you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be removed. You are not guaranteed a reversal, however. In fact, most pleas to Google to have a banned account go unheard.

If you don’t get a positive re

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sponse from Google, you may want to check out some of the other pay per click programs, like Yahoo! Publisher Network or the many affiliate programs online

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Successfully implementing an ISO 9001 Quality Management System depends on developing a clear understanding of seven aspects of the program.

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Advice You - Google AdSense Account Terminated - What Should You Do?

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