Advice You - Internet and Businesses Online

In case you're asking. What the heck is this adsense thing and why are so many people talking about it? Ok, Adsense was created by google as a way to monetize webmasters for putting google ads

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on their website.

As you know, google makes lots of money from their search engine. Everytime someone clicks on a google ads ,( sponsored ads ) an advertiser will have to pay google base on ho

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

w much he bid to get his site seen by a potential customer.

As an adsense publisher. You allow google to place ads on your site, so that when someone clicks on the ads. Google will share part

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of the earnings they get from the advertiser with you. Until now, no one knows exactly how much google split the share with its publisher but some sources say that can be as high as 78%. ( goog

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e gets 22% )

So, you got your adsense code, placed it onto your website and what's next? Logically speaking, what follows should be quite simple. Get as many people to click on your ads and wa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lla! you've got some money into your adsense account.

Now , before you let your imagination run wild.....check out google's terms and conditions. Many people have got their adsense account ban

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ned or remove without even knowing what happen.

If you really want to make a decent income out of adsense, you have to consider the following.

1. Keyword selection - Cost per click

2.Click t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ru rate - Which is the actual amount of clicks you get of out 100 exposures.

3. Traffic to your site - without which, your adsense site is meaningless.

Keyword selection

Before you start pla

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cing adsense code onto your site. You have to consider the theme and content of your site and optimize it with the right keywords as this would attract the relevent ads to you page. Also differ

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ent ads command different price. So you would want to talk about content ( keywords ) that brings you the best cost per click. ( meaning you earn more when someone click on your ads )

Click th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

u rate

If you have 100 visitors to your site and 50 of them click on your ads, ( any ads from google ) then your CTR is 50%. Theoritically, the higher your CTR the better. However, in reality

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

not all visitors who visit your site will click on your ads and that's normal. In fact, if your CTR is unrealistically high, google will start to suspect you and may give you a warning or even

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

banned you without warning. ( This is true as it has happened to one of my friend ) So, never try to click on your own ads or tell your friends to do that unless you wanna end your adsense care

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

er very soon.

Typically, CTR can range from 3% to as high as 30%. Some tips to increase your CTR includes the following.

1. Make sure your ads do not look like an ad. ( remove borders, blend

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

olours with backgroud

etc)

2. Do not choose the typically 468x60 and 234x60 banner type, as this reasults in "banner

blindness " ( nobody likes to click on banners )

3. Placing a picture ov

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er your adsense ad is one trick experts use to drastically improve

their CRT. ( up to 300% for me )

Traffic

Well....now we come to the crucial part. Without traffic, the best website in the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

world is dead. ( no clicks, no money ) The best way to get free traffic is thru Search engine optimization which gives you free exposure. However, this will require some SEO knowledge to implem

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nt. You can also write articles and submit to directories or ezines. This is a very effective way to get long term traffic and it adds to your website ranking as well.The fastest way is thru pa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y per click search engines. However, to do this effectively and economically. You would have to use a method of arbitraging. ( e.g. if your CTR is 3%. and you spend $0.05 per click to get your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

visitors. Then you will have to make at least $5 from these 3 click to break even ) This method cost you money, but you get quick traffic. Just make sure that you don't spend more than you earn

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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