Advice You - Business

From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

percent of all advertising bucks. Not bad when you consider the many ways to hawk your service or product

They get their fair share

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

because radio works. With over twelve THOUSAND radio stations in the country, the music and news they broadcast is everywhere.

Rad

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o is the mobile medium. Few cars have TV’s up front, and few drivers can read the New York Times while driving (safely). The advertis

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ing on radio targets you passively. You don't have to be looking at it or reading it to get the message.

Radio’s strength is drive t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ime. The times of the day when most people are in their cars driving to and from work. You can sound like a pro when you call ‘em A

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

D and PMD.

AMD is morning (AM) drive time, typically 6 to 10am. AMD is traditionally the most expensive radio time because that’s wh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

en more people listen.

PMD is afternoon (PM) drive and is considered to be 4 to 7pm.

Other radio slots are DAY which represents 10a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to 4p period and EVE, 7 to midnight.

Most radio stations offer two ways to buy ads. Specific placement (I want to be in the Roscoe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

illy Bob Show) and ROS (Run of Station) a formula that spreads your announcments into all dayparts, including late night and overnig

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ht. Of course there are specials and sponsorships, too.

Here are my tips for buying radio ads

+ Always use 30 second ads. If you can

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

say the whole Lord's Prayer in 20 seconds, 30 is enough for your business (no matter what the media person says)

+ Buy advertising

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

on the stations that reach your target customers, not the ones you like. Just because you listen doesn't mean everyone does (especia

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lly if you like Classical Music)

+ Buy ads on two or more stations if possible. Few markets have one radio station so dominant that i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t reaches all the listeners.

+ Buy one week on one station, the next week on the other, back and fourth. Limit your buy to 4 weeks

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n any month, two on each station. 48 weeks per year gets thew same impact of 52 and saves 4.

+ Buy at least 12 ads a week (18 on each

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

if you can afford it) and advertise every other month.

+ Insist on no overnight or evening ads. Ask for a package that puts you in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

AMD and PMD at a discount. Like the newspaper inches committment, you are talking about over 400 ads per year per station.

For more

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

about radio get my article "Do Your Radio Ads Work?" Send a blank eMail to MailTo:RadioAds@BigIdeasGroup.com

Remember the media sal

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

esperson is interested in selling ads, not improving your business. It is up to you to be the expert and make the informed decisions

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/7376/adviceyou-The-SKINNY-on-Radio-Advertising.html">The SKINNY on Radio Advertising</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/7376/adviceyou-The-SKINNY-on-Radio-Advertising.html]The SKINNY on Radio Advertising[/url]

That is an appealing self-assured declaration. Moreover, truthfully, it is perhaps a bit of an overstatement, but not by much. I will clarify this hortly. Construction estimating software is in fact the preparatory features for making money on all your construction jobs. Many contractors use QuickBooks for keeping up with their payroll and accounting.

Why is it some owners of cleaning companies build successful businesses, while others fail? Do they work harder? Are they smarter? Are they really well-connected? No, not usually... This article shows some of the things successful cleaning business owners do to ensure their business is a success.

If a dislike for writing things down are preventing the important step of planning for goals, then other methods that come up with the same clarity and results is what this article provides. Goal planning approaches to suit your unique learning style, assist goal clarity and get you results - without the need to write your goals down!

Tags

Links

Advice You - The SKINNY on Radio Advertising

Related Articles: