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Advice You - Section Targeting: Have You Been Sectioned Yet?
At the last Google Webinar, there was some discussion about Section Targeting. I haven’t seen much discussion of this topic
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
on the forums so I guess that means that either everyone is using it and understands what it can do... or that most people
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
are ignoring it and missing an opportunity.
I suspect that lots of people are ignoring it.
For those who aren’t familiar
I suspect that lots of people are ignoring it.
For those who aren’t familiar
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ith Section Targeting, adding a couple of lines of HTML to your page can tell Google’s crawlers which sections contain the
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
most important phrases for contextualizing your ads.
You simply place<!--google_ad_section_start--> at the beg
You simply place
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
nning of the paragraph, and <!--google_ad_section_end-->
at the end. The lines tell the crawler to give extra w
at the end. The lines tell the crawler to give extra w
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ight to the text in between. The crawler won’t ignore the rest of the text though. To do that, you can use
<!--google</div><div class="t2">easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi</div><div class="t1">_ad_section_start(weight=ignore)--> and <!--google_ad_section_end-->
At the Webinar we were told that you
At the Webinar we were told that you
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
need to target a fair amount of text for the crawler to analyze -- as much as 20 percent -- otherwise you could get irrelev
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nt ads or PSAs.
I can’t help but wonder though what would happen if you targeted keywords instead of sections. The AdSense
I can’t help but wonder though what would happen if you targeted keywords instead of sections. The AdSense
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
makes it clear that deliberately bringing up irrelevant ads is a breach of the TOS but if the keywords were relevant, then
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
I don’t see how Google could complain (although you might if you got bad ads).
They also made it clear that it can take as
They also made it clear that it can take as
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
long as two weeks for your page to be crawled again. So if you did target keywords and got rotten ads, you could be stuck w
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
th them for a couple of weeks. I’m not THAT curious!
I’ve played around with Section Targeting a little bit but on the who
I’ve played around with Section Targeting a little bit but on the who
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
le I’ve been pretty happy with the sorts of ads I’ve been receiving without it. They’ve been well contextualized and my CTR
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
have been nice and high. But I can certainly see how Section Targeting could be useful for sites with long pages that cove
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
lots of different subjects. On a blog for example, you could make sure that only your articles affected ads and not respon
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ses or only some articles and not others.
I still think that if you’ve got a page that covers lots of different topics, yo
I still think that if you’ve got a page that covers lots of different topics, yo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
’ll be better off breaking it into separate pages -- that will give you more ads and better targeted visitors-- but if you
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
on’t want to do that, Section Targeting could be a good alternative. What have been your experiences with Section Targeting
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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