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Advice You - Why Is Two Better Than Four?
Jen over at Jensense ran a pretty important post recently. It covered a topic that’s been bothering me for a whil
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e now. For about the last month, or even more, my blog at JoelComm.com has been showing one single ad across the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
op of the page.
It hasn’t been doing me any harm and I’m not complaining. The revenue figures for that page have
It hasn’t been doing me any harm and I’m not complaining. The revenue figures for that page have
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
n’t taken a hit so I don’t feel that I’ve got any reason to worry too much. I just wished I knew more about why i
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
was happening and whether I can expect it to change back to multiple ads in the near future.
Jen managed to cha
Jen managed to cha
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
with AdSenseAdvisor, an official Google AdSense Support Team member (it’s the January 10th post at Jensense.com)
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
, and although they were discussing why multiple ad units have recently been showing two ads instead of four to s
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
many people, they answered my little question too. As AdSenseAdvisor put it: “If you only see two ads in an ad u
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
it appearing, it is because our technology has determined the publisher will receive a higher eCPM. This is an au
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
tomatic optimization feature.”
As for my big ad across the top of my page, that’s also an expanded text ad; in o
As for my big ad across the top of my page, that’s also an expanded text ad; in o
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
her words, it’s still a CPC ad not a site-targeted ad.
Well, that’s fine. Now I know. But there’s not a lot I ca
Well, that’s fine. Now I know. But there’s not a lot I ca
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
do about it, and this is where I start to have a problem. Google could be right and putting two ads (or one ad)
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
in a unit built for four might be the method that brings in the most revenue. But I’d still like to have the choi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e.
I’m sure there are a lot of publishers that just want to sign up to AdSense, let Google do all the work for t
I’m sure there are a lot of publishers that just want to sign up to AdSense, let Google do all the work for t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
em and forget about it until the check comes. But for those of us who really put a lot of effort into optimizing
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
the ads and making good income from them, the more control we have over the ads on our pages, the easier we feel.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
At least I do.
In the meantime though, I’m left thinking about a bunch of other questions: Why do ad units that
In the meantime though, I’m left thinking about a bunch of other questions: Why do ad units that
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
how few ads do better than units that show many ads? Is an expanded text ad a sign that I’ve maxed out the revenu
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
es I can receive on the standard ads? If expanded text ads are still CPC ads how can I still encourage people to
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
lick when they look more like an ad?
I’ll keep thinking about those questions and get back to you with answers..
I’ll keep thinking about those questions and get back to you with answers..
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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