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They are calling him the million dollar man. Jason Calacanis recently revealed in his blog that he is on track to earn a million dollars from AdSense over t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he year ahead.

And if that number doesn’t wake you up and have you sitting on the edge of your seat, consider for a moment that he reached this level in le

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ss than a year. His company only started using AdSense in September 2004.

Calacanis runs Weblogs Inc., a network dedicated to creating trade weblogs across

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

niche industries. And he’s quickly proven that AdSense is a credible advertising partner.

As their network has grown, so has their AdSense revenue. In Jan

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

uary 2005 they earned an average of $580 per day. In March it was $737. In May it was $1,585. One day in July, just before he made the blog entry referred t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o above, they earned $2,335. Remember that is just for one day. If they can take that daily average to $2,740 they’ll be earning a rate of $1 million for a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

year. And Calacanis predicts that reaching daily earnings of $3,000 or even $5,000 is quite achievable.

That’s quite an achievement. Keep in mind that Cal

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

acanis has 103 bloggers on the payroll and nine staffers. Even so, many webmasters would give an arm or a leg to have even a third of that.

Google’s AdSens

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e has been revolutionary. It has become firmly established as the darling of the online advertising industry. Although rumors are heard of major competitors

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

launching a similar service, AdSense’s premier position seems secure for now.

In essence, AdSense has made it possible for almost anyone with a web site o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

blog to earn some revenue from advertising, without having to employ sales people or spend precious time searching for advertisers.

AdSense works like thi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s. Webmasters sign up for an account in just a few minutes. They receive a small snippet of code to include on their web pages. Google will then automatical

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ly serve advertisements that are relevant to the content on the webmaster's pages. When someone visits the webmaster's site and clicks on one of Google's Ad

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Sense advertisements, the webmaster earns a fee. Advertisers can pay anywhere from five cents to a hundred dollars per click, and the webmaster receives a p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ercentage of that fee.

Many webmasters are content with earning five to ten dollars from AdSense to cover the cost of web hosting. But many, unsurprising,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

have higher ambitions. At a popular WebmasterWorld forum, participants share tips and encouragement on reaching a goal of $300 per day from AdSense. So it i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s no wonder that Calacanis created quite a buzz when he made his million dollar blog entry.

Google have proven once again that they excel at designing inno

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

vative Internet services. If you are in the web industry and have not yet used AdSense, then perhaps you should try it out. Or if you are already using it,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

perhaps Calacanis’ impressive results will encourage you to track the performance of your AdSense units more closely, fine tune their positions and formats,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and take your earnings to a new level.

Calacanis’ million dollar blog entry can be viewed at:
http://calacanis.weblogsinc.com/entry/1234000403051129

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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