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Advice You - Could Logo Controversy Be Good For The Games?
Could logo controversy be good for the Games? The saga over the new
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
London 2012 Olympic brand continues with media attention over the co
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ntroversy spreading worldwide and generating over 1 million visitors
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
to the London 2012 website.
The popularity of the new design is uni
The popularity of the new design is uni
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
versally low, with the ‘scrap the logo’ petition closed after receiv
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ng nearly 50,000 votes for fear that it might damage the reputation
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
of the games, and a CNN poll showing that 89% of people do not title
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the new logo. This clearly conflicts with the spirit of the Olympic
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
games and with the brand vision of 'Everyone's Games'.
To make thi
To make thi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
gs even worse, a video clip featuring the new visual identity has be
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
en found to cause epileptic fits and has been banned from public vie
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
wing. But could all the publicity be good for the games in the lon
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
run? Rita Clifton of brand consultants Interbrand stated that “whe
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ther people like it or not is not the point – likeability is not cor
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
elated with effectiveness in branding.”
For a public event like the
For a public event like the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Olympics though, the effectiveness of the brand is not as simple as
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
generating revenue. Certainly the logo has attracted considerably m
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ore attention than a more popular Iogo would have, but is any public
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ty always good publicity? Time will tell, but the answer may well d
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
iffer depending on whether you measure financial or cultural success
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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