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RSS subscriptions are a new kind of Web bookmarking that guarantee a return visit. That’s exactly why I think RSS conversion technique is an important topic to discuss. What makes visitors subscribe, how can you make it easier? Are all good qu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

estions to consider when offering an RSS feed. Below are a few guidelines I created from my personal experience:

1. Create a “perfect match” content

90% of my search engine traffic is driven through individual posts rather than my hom

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

page. Sometimes this can be viewed as a downside to RSS conversions efforts as your best posts are not visible to the surfer. As a blogger, you should make the best of this situation and write clean content with a “perfect match” mentality. “

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Perfect match” posts are ideal results that surfers might find via search engines. They exhibit 100% relevancy to a search query and serve as a perfect reason to subscribe to your RSS.

2. Create targeted content

Most RSS subscriptions

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

are triggered by content that is relevant to a surfer’s niche and one that is updated frequently. You should make it your goal to select a target audience and create compelling and useful content that can be treated as news or tips and one tha

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

can be often returned to.

3. Design an eye-candy of a blog

I often find myself browsing thorough web and bookmarking beautiful web designs so I can return and admire them later. Often I notice that content of a site doesn’t really ma

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tter to me as long as it offers good design and usability. When designing your site to target RSS subscribers, you should:

Create a warm color scheme.

Clearly distinguish content from the background and/or surroundings

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Use CSS for positioning and styling (you can later change anything you want on the fly)

When picking a blog design, I would stay away from pre-made templates for the following reasons:

Every one knows a classic template

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

when he sees one

Using pre-made templates is unprofessional if you are a legitimate institution (Matt Cutts and everyone who is busy is an exception to this rule)

You don’t have a flexibility that comes you’re your own desi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

gn

A website is a work of art that can be either admired or dismissed. I strongly believe that a way site is designed influences all types of conversions, as well as RSS conversions.

4. Make your feed visible

I once came up

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n a site that was extremely well designed and served perfect content. Unfortunately I spent too long looking of a “subscribe to my feed” type of link. I finally found it in the footer mixed in with a copyright notice. When placing a feed link,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

keep the following in mind:

Place a link towards the top (few visitors read beyond the fold)

Indicate what RSS is (you should always dumb-proof your site)

Place an optional link toward the buttom (for those that re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ad your article beginning to end)

Distinguish your link from the background

Visibility is a number one approach to conversion.

5. Provide a direct subscription via popular aggregators

Before placing a link on a pa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e, you should research which RSS aggregators are most widely used. Currently I believe that the big three are Bloglines, My Yahoo, and Google reader. This will change over time, but a good way of keeping track of reader popularity is through F

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

edburner as it allows you to observe circulation of each feed via any RSS aggregator.

6. Pick your feed manager

You have an option of either providing a direct link to your XML file or use service such as Feedburner to manipulate your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

feed. I prefer Feedburner as it allows my visitors to subscribe using multiple aggregators so I don’t have to worry about popularity of each. It also comes equipped with a few goodies to spice up your feed as well.

7. Submit your feed to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

SS directories

I believe it is always useful to make your feed visible on the Web. There are quite a few search engines that spider your feed and deliver search results based exclusively on it’s content (take Google’s Blogsearch for examp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e). To have spiders crawl your feed inside and out, submit it to the following directories:

Syndic8
Feedster
BlogDex
PopDex
Blogz
and many many more

Please keep in mind

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

that six steps outlined above are to be treated as a single approach to increasing RSS conversions. If I had to pick only one out, I would most definitely go with building targeted content. This option will bring you the most relevant t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

affic over time and with relevancy come conversions. In this game, you must by either extremely pro-active or patient as results vary over time. One thing is for sure: content and visibility still remain top reasons behind any given conversion

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most people define marketing as promotion that takes form of advertising on TV, radio, etc. In reality the concept of marketing consists of a lot more functions. The purpose of marketing is to define consumer's needs and wants, and to combine different strategies in the most efficient way. Marketing is a consumer oriented concept. In this article I will discuss the different marketing functions and their implementation in the business world.

OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit's operating objective. In each case, you'll need public relations activity that creates behavior change among your key outside audiences. Behavior change that leads directly to achieving your managerial objectives.

Test yourself and find out if you've got what it takes to be a successful internet marketing consultant.

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