Advice You - Internet and Businesses Online

It's getting increasingly difficult to reach your targeted audience these days by simply using email. Even if you have a large ezine list there's no guar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

antee your message will be read. This is because today’s' spam filters and firewalls may block or delete your email before it even reaches your intended

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

audience. A great alternative solution is to use RSS.

In this series of articles I will discuss:

1. What is RSS?
2. Benefits of RSS Marketing

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

3. What are RSS Feeds and Why You Need a RSS Reader?
4. RSS Tools You Need
5. How to Get Started With RSS
6. How to Create an RSS Feed fo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Your Web Site
7. How to Syndicate Your RSS Feed

What is RSS?

RSS stands for Really Simple Syndication. It's a new way for people to pu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

blish and distribute their content ie news, headlines, newsletters, articles etc. It's a Web content syndication format. An RSS file is written in a simp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e language called XML. It is a lot like HTML, only simpler. An XML file contains the information (Title, Description and Link URL) that your audience wi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ll receive through a RSS reader.

Here's an example:

<.item>
<.title>Web Site Design | Hosting | Marketing<./title>
<.link>http://www.isiteb

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ild.com<./link>
<.description>Affordable Web Design in Maryland<./description> <./item>

(Please remove the period after the < to get the correct c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ode.)

Syndication means you don't have to visit each site individually to see what's new -- you simply scan headlines or brief article summaries and cli

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

k to read the full text Benefits of RSS Marketing

1. RSS is dynamic. When a publisher changes content, consumers know it instantly.

2. Review a large n

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

umber of sites in a very short time ie you can review 20 headlines then choose which one to read.

3. Distributes content to consumers who might be too

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

afraid to subscribe to your ezine - they can remain anonymous and don't need to subscribe or unsubscribe.

4. Bypass spam filters, firewalls, and avoid

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

getting viruses. Consumers opt-in to receive RSS feeds.

5. Can replace or be an additional channel to distribute content besides using email to send

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our newsletter or ezine.

6. Allows consumers to see some of the producer's content without needing to visit the site.

7. Provides fresh content for yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ur web site - by adding RSS to your web site you can automatically publish other people's content.

8. Increase search engine rankings - search engines

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

love web sites that provide fresh content on a continuous basis. ie adding an article feed will provide that fresh content.

9. Save time - instead of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

browsing multiple sites to find information of interest, syndicated content can be delivered directly through your RSS Reader. You scan the headline

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

that interests you, then click to go directly to the source.

Read Part 2 of this article:

What are RSS Feeds and Why You Need a RSS Reader

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

(RSS Aggregator)?

http://www.isitebuild.com/rss/what-are-rss-feeds.htm

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

By definition, the term networking is the development and maintenance of mutually valuable relationships. It's not schmoozing; it's not just handing out business cards, selling, marketing or small talk. Those activities are part of networking, but unfortunately, many people's misunderstanding of the term causes them network ineffectively.

No website can make it if it does not have traffic. But search engine optimization is not the only means to increase traffic flow.

In order to receive, you'll have to start out by giving. The trick is to go beyond the golden rule of doing unto others as you'd have them do unto you, into the Platinum rule of doing to others as they want to be done unto.

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Advice You - What is RSS and Its Marketing Benefits

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