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Recently, there have been many developments in the RSS arena. Changes that will make RSS a major force on the web and a dominant contributing factor to your computing experience. Online marketers should pay special attention to the RSS wildcard in any future marketing ventures.

I

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

f you're like the average surfer or computer user (you're probably scratching your head) what the heck is RSS? Never heard of it?

'RSS' stand for 'Really Simple Syndication' and its original acronym stood for 'Rich Site Summary'. RSS is basically just a simple code like xml or htm

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l. Truth be told, many surfers who use the web every day probably never heard of html either.

However, there is one very important distinction you should realize about RSS -- one fundamental difference that makes it such a revolutionary element. It changes how information is tran

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

smitted on the web, it sends out or syndicates a site's contents. Don't come to us, we will deliver.

Surfers can view the contents of your site without actually having to go to your site! RSS is usually associated with Blogs and Blogging because Blogs use RSS Feeds to syndicate it

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s contents.

Why all the fuss? Why is RSS so revolutionary?

Basically, in a very simple and practical way, RSS changes 'HOW' information is exchanged on the web. It changes how content is accessed, instead of the surfer visiting websites and getting the information; with RSS a si

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

te's information is sent or syndicated to all interested parties.

RSS has the potential to change every website on the net into its own mini-broadcasting system. Sending out videos (broadcatching) and audio feeds (podcasting) to those you have subscribed to receive this informa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tion.

Websites can now go from being a 'static' force, just sitting there waiting for visitors to come pay a visit; to a more pro-active broadcasting force, sending out content, news and information. The implications may be enormous and far reaching.

Already, we see some major Inte

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rnet and Computer Companies gearing up for the coming RSS revolution! Perhaps, the most significant and revolutionary is Microsoft's Longhorn announcement that the next version of Windows will have RSS integrated not only into its browser but also into their operating system.

This

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

will place RSS firmly into the heart of your computing experience. It will change how you use the Internet and it will change how you use your computer. If that wasn't enough, Microsoft's new list extensions to the RSS standard will be under the 'Creative Commons License'.

There

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is even a group offering $100 million in RSS venture capital funding. Based in Cambridge, Massachusetts -- RSS Investors will offer funding in the developing technology of RSS. What's a revolution without fuel! www.news.zdnet.com/2100-9588_22-5778367.html

Another Internet company

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you may have stumbled upon while surfing, is also gearing up for RSS. Google is already using an xml powered sitemaps system to help it index the whole Internet. Webmasters, can use xml to keep their websites constantly updated in Google.

A while back, Google also bought Blogger

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

.com which is an online blogging system (Personal web logs or journals where people give their take on the state of the universe as they see it!) that also takes advantage of syndicated feeds to distribute its content.

Google is already going 'head-to-head' with Microsoft in th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e 'desktop battleground' with the release of Google Desktop 2. Google is also finally accepting the RSS standard by placing it in the Sidebar feature ... users can personalize this sidebar with their own RSS and Atom Feeds. In the past, the Atom syndication standard was favored

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and promoted by Google.

These are just two companies that are gearing up for RSS. There are millions more who are starting to use RSS feeds to broadcast their message, product or content. RSS is a marketer's dream. The opportunities to advertise, promote and sell your products wi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

th RSS are endless. More and more businesses are just realizing the enormous potential of RSS. Real estate, insurance, tourist industry...

So what about you? Do you run a website? Are you geared up for RSS? Are you taking advantage of RSS?

If you haven't joined the RSS bandwagon,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

don't worry, this revolution is very easy to join. Here's a few quick pointers.

First, set up a blog and RSS feed for your site. This can be done within a few minutes with a no-cost system like Blogger.com which is owned by Google. You can even host this blog on your own site. Anot

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

her system that offers more options is the free 'wordpress' blogging system. Find more out about it here: www.wordpress.org

But blogs are just one area of RSS, make sure you have Google Sitemaps set up on your site. If you need help with this procedure click here: www.bizwaremag

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ic.com/Google_Sitemaps_Explained.htm

There are other simple and easy ways to use RSS on your site. Tags, content feeds, RSS search... Click here for further help on the different ways you can use RSS on your site: www.ezinearticles.com/?id=14366

Get your site ready, don't delay. T

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he RSS revolution is already started.

Microsoft and Google are just two companies that are taking advantage of RSS. You should follow their lead and start gearing up your site for RSS if you haven't already. The benefits are enormous and the consequences of not having or using

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

RSS could be crippling to any online concern. With or without you, RSS will change the web and the way we use our personal computers. However, this is one revolution you definitely should consider joining. The stakes are just too high and besides, what's a revolution without you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/74750/adviceyou-Is-Your-Site-Ready-For-The-Coming-RSS-Revolution.html]Is Your Site Ready For The Coming RSS Revolution?[/url]

Inside sales and customer service personnel have more customer contact than anyone else in the organization. IS/CS people take more than 80% of all orders placed. This means that the IS/CS are in a better position to influence buying behavior than the field sales person. Progressive managers truly understand what that means in regard to market share growth. They know that the consistent use of suggestive selling techniques, up selling and promotions can have a dramatic impact on average order size and increase share of spend in each account. IS/CS personnel traditionally build relationship equity, and many customers would give up their contact with field sales before giving up their relationship with inside sales and customer service personnel. This is the frontline in the battle for success. Customers have not only come to expect it, they demand it.

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