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There's no denying it, the Internet has changed. The change was so subtle most people missed it. It was no great momentous event, just a slight sideways flex in how information is exchanged on the web. However, this slight shift has significant ramifications for anyone trying to achieve top rankings in t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he different search engines. So keep reading to find out how you can use this new SEO wildcard to 'hotwire' your site to the major search engines such as Google, Msn and Yahoo.

Of course, the wildcard we're talking about is RSS!

RSS stands for 'Really Simple Syndication.' Basically, RSS allows you to d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rectly deliver your content to all interested parties... don't come to us; we will deliver the information to you or your website. It syndicates your content. In a nutshell; it's simply a more efficient way to get your content 'out there'.

It was first used by News sites to send updated headlines and bri

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ef summaries to all interested parties. Many people associate RSS with Blogs or Blogging because Blogs are usually written in XML or RSS format (code like HTML) so that these headlines and postings can be easily read and accessed.

Although the change may have been slight, the ramifications of RSS may be l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng lasting and far reaching. As the major search engines incorporate RSS into their SERPs and Algorithms, RSS may even play a larger role than many people realized at first glance. However, RSS emergence as a dominant SEO factor is not really a big surprise; RSS presents 'raw-timely-content' for the searc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

h engines to serve up to their patrons -- its just what the 'info pushers' ordered.

Therefore, you must optimize or position your site to take full advantage of the RSS wildcard. RSS Positioning! Simple RSS strategies that you can use to position your site with the major search engines including Google.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Actually, Google has just introduced a new XML powered Sitemaps. You are basically setting up a direct 'hotwire' -- linking your site to Google. Any or all changes on your site can now be instantly updated and indexed by Google.

How It Works

There are several ways to set-up a XML Sitemap, perhaps

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the easiest way is to use the open-source Generator which you can download from Google. This is a Python file that you can upload to your webserver and this generator will create a sitemap from your 'URL lists, webserver directories, or your access logs'.

Once done, you have to then submit your newly

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

generated XML sitemap to Google -- the search engine will use this XML sitemap to update and index your site whenever you make changes on your site. You will need to have a Google account.

You may also submit text files containing URLs from your web site to be included in Google Sitemaps but these text

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

files will have or will be given low priority for the time being.

To get started on your own Google Sitemaps Account you can click here: https://www.google.com/webmasters/sitemaps/login

But Google's new Sitemaps is just the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

atest way to use RSS positioning, its not the only way! You can further optimize your site by using the following RSS strategies:

Build RSS Feeds and Blogs for Your Keywords.

One of the best ways to use RSS is to set up a Blog and RSS feed for each of your major keywords. Any major topic or subject

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

on your site must or should have a Blog and RSS feed to compliment your site's content.

To optimize fully, it is best to have a separate IP address for each of these Blogs, different from your site's IP address. You can even use Free Blog sites like Bloglines (owned by Ask Jeeves) or eBlogger (owned by Go

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

gle). To take full advantage, it's best to use 'unique content' in these blogs and make sure you link only to high PR quality sites.

Ping Your Blogs Regularly

Pinging your blog posts regularly will alert the search engines new content has been added to your site or blog. Most of you have probably

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

noticed by now that using sites like 'MyYahoo' to ping your blogs and RSS feeds is a great way of getting your sites spidered and indexed quickly in the major search engines.

Pinging is simply sending out a signal to all the weblog tracking sites that your site/blog has been updated.

Here's a site

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t="_new" href="http://pingomatic.com">http://pingomatic.com that will 'ping' you blogs automatically.

Add RSS Feeds to Your Site

Another way to attract the search engines is to place high quality RSS feeds on your site related to your subject area. Use these feeds to provide valuable content to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your visitors.

And it's quite simple to do; just add "&format=rss" at the end of the URL in your Msn search engine query. For example, to get an RSS Feed for 'tsunami relief' you would use this url:

http://beta.search.msn.com/results.aspx?q=tsunami+relief&format=rss

In Yahoo the URL would be slightly diffe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ent:

http://news.search.yahoo.com/news/rss?p=tsunami+relief&ei=UTF-8&fl=0&x=wrt

Of course, you can change 'tsunami+relief' with the keyword or phrase of your choice to suit your website's content.

Conclusion

Trying these RSS positioning strategies will give your site added visibility on the web and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a greater presence in the major search engines. It will create dynamic links to and from your site and this will result in faster spidering/indexing of your sites. You should be using RSS to basically 'hotwire' your site or sites to the major search engines such as Google, Msn and Yahoo -- in fact, it s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ould be your number one priority.

RSS is still relatively new; despite the popularity of blogging, podcasting, MyYahoo and the RSS featured Firefox Browser, it hasn't totally gone mainstream. Many webmasters have not yet optimized their sites for RSS, so you can give your site a slight competitive edge if y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou act quickly. By taking full advantage of this new technology you will see a marked improvement in your site's traffic, not to mention a noticeable increase in your site's rankings.

So don't delay, 'hotwire' your site by utilizing the RSS factor and you might be pleasantly surprised where it takes you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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