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RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Steps to Creating an RSS feed

1.) Build a Feed

There are a number of desktop and web applications available that make feed crea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tion easy. I would encourage anyone creating a feed to use one. Though not overly complicated, hand-coding an RSS feed can become a bit confusing and time-consuming. Most desktop software applications for building a feed include a wizard and co

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ntact-sensitive help, simplifying the process of creating a feed. Following a few simple steps in a wizard generally will produce an RSS feed in just a few minutes.

Publishers control what information is syndicated in the RSS feed, so ultimate

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ly it is the publisher's decision as to whether to include teaser copy or full articles. Consider what you are trying to accomplish and who your target audience is when building the feed.

Software to Build a Feed - http://www.feedforall.com

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Tutorial for Creating Feed by Hand using XML-
http://www.make-rss-feeds.com

2.) Transfer the Feed Onto Your Server

Once you have constructed an RSS feed you will need to transfer the feed to your server. This can be done using a standard

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

FTP client (if it is not built into the feed creation software). The feed is usually placed in the domain's root directory like this:

http://www.mydomain.com/nameoffeed.xml, but as long as you know where it is it doesn't really matter.

3.) D

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

isplay the Feed on Your Website Using a Graphic of Some Sort

In order to signal to website visitors that an RSS feed containing content related to the website is available, include a colorful graphic on the website. It has become a standard th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

at nearly all websites that have RSS feeds available use colorful graphics such as flags as indicators that RSS feeds are available for specific content. The flags were initially bright orange rectangles but as the popularity has grown, webmast

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ers have bent the rules a bit. NotePage has made a free online RSS graphic tool available that allows users to quickly customize buttons by selecting the text on the button and the color scheme of the button. Once the color and text is entered,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a custom graphic is instantly created. Webmasters can easily match the style of the RSS button to a website's theme. Graphics experience is not required. Simply select alternative colors and insert text to personalize RSS feed graphics. The RSS

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

graphics tool can be used by clicking the following URL

http://www.feedforall.com/public/rss-graphic-tool.htm or choose ready made graphics fom: http://www.rss-specifications.com/rss-graphics.htm

4.) Include Information in the HTML of the We

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

b Page So RSS Readers Auto-Detect Your Feed

After publishing an RSS feed it is important to let visitors know that the feed exists. Aggregators will automatically detect RSS on a website if you add a small bit of code in the header field of an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

HTML page.

href="http://www.yourdomain.com/rss.xml">

Be sure to replace http://www.yourdomain.com/rss.xml with the URL to the RSS feed.

5.) Display the Feed's Content on a Webs

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ite

Contents contained in an RSS feed can be added to a website, providing site visitors an alternative method for viewing the content. The information will also help increase search engine interest. Displaying the feed as HTML can be accompli

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hed. Providing fresh content on a regular basis will encourage site visitors return.

Tutorial for Displaying Feeds - http://www.small-business-software.net/display-rss.htm

6.) Submit the Feed to RSS Directories and Search Engines

As a rapidl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y increasing number of content sources, new and old, migrate or add RSS as a key distribution channel, and as more people utilize RSS newsreaders and aggregators to keep themselves informed, the ability to maintain high exposure and visibility

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is gradually shifted from complete attention to major search engines and content optimization techniques to an increasing awareness of RSS feed directories and search tools.

In order to increase exposure of an RSS feed it should be submitted t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o RSS search engines and directories. This can be done manually. Just as you would submit the URL of a website or web page to a search engine you will need to submit the link of the actual feed located on your website to the RSS directories. Th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ere is a large list of RSS directories at http://www.rss-specifications.com/rss-submission.htm. If you prefer to automate the submission process try RSS Submit at:

http://www.dummysoftware.com/rsssubmit.html. An evaluation version is available

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When life throw you a curve ball and you lose income as a result, wouldn't it be great if you had a plan in place to help you though it? Wouldn't be even better if you could plan ahead for success?

The purpose of the Initiation Phase of a Project is to Identify, Scope and Gain Initial Approval for a Project or Projects that will deliver tangible benefit to the business.

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