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Have you been following the explosion of RSS -- Really Simple Syndication -- activity online? Seems this new method of "getting the word out" is picking up steam. Why? Partly because of the Davids, and partly because of the Goli

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

aths. The "Davids" -- the little guys -- are able to deploy the technology since it is easy to use and usually is a feature of Blogging software (Blogging is another emerging trend -- for more articles on Blogging, visit WebFadd

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

.com). You just click the option and send your RSS feed (broadcast your articles) out to subscribing sites. And the "Goliaths", the likes of Yahoo, Google, MSN and others, are all catering to it in various ways. Let's look at so

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e of the latest ways this is playing out...

Microsoft joins the battle with an RSS Service

Information week reported in March 2005, that Microsoft is now testing an RSS technology that will allow users to choose the RSS

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

feeds they want to see. They are doing this to keep up with (Microsoft always seems reactive, rather than proactive as a company) Google, Yahoo, and Ask Jeeves who already offer similar services.

You can review the test site at

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the super secret test site -- www.start.com/1/ (well... it was published in the Information Week article).

So, Microsoft Enters the Game? Ho hum for Microsoft, as they lag once again, in leading the wave. But, this is an ind

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cation of how seriously this Goliath is taking RSS, and you know where that leads... direct into the next release of Windows software.

Poddcasting, RSS, & Attachments... Oh My

Now here's a high octane way of using a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

combination of syndication feeds, and "Podcasting" (think of Broadcasting, but doing it from your computer to other devices like Apple's iPod) to get your message out. Maybe that's why one entrepreneur using this method, Steve W

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rrick, calls his stock insights, sent via an audio attachment to an RSS feed, "High Octane Trading." You can read more about it (and get the feed) at Mr. Wirricks site (www.stevewirrick.com), where he describes it as, "a dynamic

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

audio learning tool that takes advantage of a grassroots media revolution called, podcasting."

How to listen: To listen to a Podcast (and there are others -- check out iPodder.org), you need a free program called "iPodder -- Cr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ss Platform podcast receiver"... get it at http://ipodder.sourceforge.net/index.php.

RSS meets PodCasting: Power to the people! Most people are just waking up to RSS syndication as a means to distribute the written word. The

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y forgot about attachments. Watch this technology... with a free method of creation, and distribution, Radio could be set to learn from PodCasters what Print & TV journalists already understood from Bloggers -- the power is shif

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing. What are you going to Podcast?

BEEP... your RSS Feed is Calling...

RSS feeds on your cell phone -- who'd have thunk it? Now there's a service called "Feed Beep" which allows you to sign up and receive your cruc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

al feeds, from employment information to medical, to Auctions. Looks like a start-up, and it appears to be free (for now) -- see www.feedbeep.com/.

Can You Hear your RSS Feed Now?: Great. Now that noisy guy at the theater ca

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

also get calls about his eBay auctions. What next? The service also sends feeds to your Pager. Hmmmm. What could be so important? I'm not sure, but it looks like we're destined to find out. But wait a minute... what about PodCa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ting RSS feeds to phones -- your phone becomes a Radio receiver. Hmmmm.

Let the Whole World Know your Schedule...

There's a Beta site ("Beta" simply means they're still testing it, and it's not quite ready for us Al

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ha people) up now where you can create an RSS Calendar. You set up your event calendar, create an RSS channel, then family and friends can view your calendar. Take it for a spin at RSSCalendar -- www.rsscalendar.com... it

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s free.

Calendar to the World: The site states you can share your Calendar with unlimited users. Hmmm. How is this different from calendars you can set up on Yahoo, MSN, etc.? Now, those who are too lazy to check a link you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

give them at those sites, can be force fed your calendar in their RSS Reader. OOPS... those same lazy people, will also have to go get and install an RSS reader (just do a Google search to find free RSS readers you can use). Fat

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

chance if they are too lazy to simply link to a static calendar you might already have set up. But... if Microsoft builds this technology in... then... well! And, that takes us full circle on this edition of the RSS Round-up.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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