Advice You - Internet and Businesses Online

How RSS really does pay off...

Have you heard of RSS (Really Simple Syndication)? Did you know you can syndicate your news stories from your website? You probably have seen some orange buttons around the web with the letters "RSS" on them. They allow other websites to link

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to your news stories with just a click. Simple. Syndicate.

Ok. Now, you know about Really Simple Syndication... but where's the payoff? Let's look at the ways that RSS can pay off for you. And, pay off, it does -- when you use this emerging technology effectively.Now by "

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

emerging technology," we mean it is relatively new, and people are still learning about it. But already many savvy webmasters are "aggregating" RSS feeds -- pulling common topic feeds together at their websites. And, big players like Yahoo, and Amazon are offering up RSS so

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lutions. You can "subscribe" to a selection of news feeds on your personalized home page at Yahoo, for example.

Feed me... feed me...

There's even a search engine just for RSS feeds, called Feedster.com, that currently returns over 4,645,164 feeds indexed and fully search

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

able. Last August, there were only a quarter of a million feeds. Feedster reports that around 5,000 new feeds are being added... per day. Someone's hungry. And this hunger for feeds is being fed by millions of "blog" websites that use automated "Content Management Systems"

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o turn out their RSS news feeds. At Feedster.com, you can simply search through millions of them, or you may "subscribe" there to the feeds of your choice, creating a sort of customized electronic newspaper for yourself.

Looks like RSS is here to stay, so what does a "pay

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

off" from RSS mean? Will it mean increased traffic to your website? Yes. Could it mean an increase in sales of your services or products? Yes, but probably not as immediately as direct advertising would. What about P.R. value? Yes... most definitely.

Traffic Boost: It's ke

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y to understand that when your stories are well-written and of interest (two major considerations -- write professionally for your best success), people will subscribe to your RSS "feeds." They will want to read them. Next, when they like your story, and its focus, they wil

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

l naturally be curious to learn more. Include links to your site in your news. From this you can boost the traffic to your site. This is a sort of new generation of what was known as "reciprocal linking" where, in its simplest form, you got more traffic to your site by exch

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

anging links with other websites covering similar material. Now instead of a link... you provide full articles which may reference your products, services, websites, and perhaps those of your clients.

Public Relations Value -- the P.R. Factor: Does your firm have a Public

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

elations strategy? It should. Does it include RSS? It must. You see Public Relations professionals are already talking about RSS in glowing terms like how it is "providing additional channels to amplify supportive messaging." Hey... translated this means any word you can ge

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t out on the street makes your business and its market offerings stronger and much better known. What's that worth to you? Advertising execs are talking about how this can help boost "brand loyalty". Huh? Hey, if you're in business, your company identity gets branded (or no

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t, unfortunately) into the minds of customers and prospects. A good brand wins loyal customers. RSS news feeds, done properly, do precisely this for your company. And one more thing... RSS installed on your site automates a process that can cost quite a lot done manually by

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a big P.R. Agency. Shsssss.

So where are the sales? The formula is simple: the more your company and its offerings becomes known and favored by customers and prospects alike, they more sales will result. How many sales? To take a shot at a preliminary answer, I did search

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ed for it using... you guessed it... a search of RSS feeds about advertising results. I'll end this article with an overview of articles reporting on those results, but please be clear about one thing -- people want NEWS in their RSS feeds -- news they can use. Advertising

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s secondary, and many sites are reporting the rejection of blatant and direct ads. Remember, banner ads are dead. "Product placement" (like when you see an Apple computer in a movie) -- mentioning of related products and services in news, blogs, and RSS feeds is not dead. I

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t's working.

Initial RSS Marketing Results... proceed with caution Here are a couple of links to articles that have studied the results of RSS, and ads in RSS feeds:

1. RSS Advertising Case Study. Overview. Pheedo reports that by integrating online advertising into an RS

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

S feed, a new online advertising technique, it has achieved measurably better results than e-mail for its client. Read More at: http://www.pheedo.info/archives/000057.html

2. Blocking of Ads in RSS feeds already envisioned. Of course. People want news to be news. They migh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t put up with informative links, but not blatant, outright, defiant, in-your-face advertising. You can read a blog of comments on this issue at Kottke.org

What are you serving?

The feed goes on. Advertising and no advertising. Straight news articles, and Public Relations

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

pieces with positive spins on your company and its products. The bottom line? If you're going to have a website and write professional content, why not syndicate the news articles and greatly extend your reach and influence? It's really simple, and it doesn't cost that much

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/74837/adviceyou-Simple-Syndication-RSS--Wheres-The-Payoff.html">Simple Syndication (RSS) -- Where's The Payoff?</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/74837/adviceyou-Simple-Syndication-RSS--Wheres-The-Payoff.html]Simple Syndication (RSS) -- Where's The Payoff?[/url]

In economics, disintermediation is the removal of intermediaries in a supply chain. Disintermediation is often the result of high market transparency, in that buyers are aware of supply prices direct from the manufacturer.

Discover why affiliate project x might just leave you feeling cold with this insightful affiliate project x review. Read on to see why you might be disappointed when you first hit the download button.

Tags

Links

Advice You - Simple Syndication (RSS) -- Where's The Payoff?

Related Articles: