Advice You - Business

Does Everybody Get a Trophy?
Does Everybody Win?
What happened to Champion being #1
Taking

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

home the whole enchilada (so to speak)

There are a lot more trophies, plaques, medals and ribbons and of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

course promotional products than there used to be.

In the past there was:
A trophy for the winner… <

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r> A plaque for the top achiever…
A reward for the best salesman…

Now there is more emphasis on r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ecognizing the whole team.

In schools & junior sports, participants receive a medal, ribbon or some form

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of recognition for the part they play in just being there. For effort, for the team. These aren’t actually

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

awards. They are promotional products, designed to encourage the recipients to come back next time.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Create loyalty.

Does it cost a lot of money?? Not compared to the return.
Particpation medals or

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

gifts, help to keep those players coming back to that particular sport and that’s good because each sport

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is vying for players. An athletic boy or girl can play all sports well and each sport wants that player.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Same in industry.

That’s where Industry and the Corporate world are like the sports world. It’s important

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to keep the good people in your company and in your industry.

It’s not companies that succeed it’s the p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ersonnel.. but not just your employees.. Your team should also consist of suppliers and customers, service

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

groups and colleagues, family, associations and clubs.. WHO’S ON YOUR TEAM??

Take a good look at your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

company or your sports team or your people and decide if you want to keep them. Wouldn’t it be nice if th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y were all on the same bandwagon you’re on.

Hertz did pretty well as second as a matter of fact there are

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a lot of blue chip fortune 100 companies that are not #1 but I'm sure they are #1 with their customers. I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

'll also bet they are continuing to attract new customers, employees & suppliers.

Recognizing and acknowl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

dging effort, success, good deeds, assistance, etc. is not expensive. As a matter of fact it’s not an exp

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ense... it’s an investment…

Call Rod Winning rod-fairways@hotmail.com or
info@winningfairways.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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