Advice You - Internet and Businesses Online

I will lay down some facts on Google supplemental index which is based on days of research and actual experiments.Those of you who are worried about the repercussions if your website has supplemen

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tal index need not despair,This has nothing to do with any sort of penalty by Google

What exactly is the Google supplemental index?

Google indexes around 3.3 billion web pages and that’s a somethin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g huge. The search engine giant has set some parameters on the basis of which pages are crawled and indexed. Now Google has 2 web indexes, one is the main index and the other is the supplemental inde

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. When for some reason Google feels that a particular page cannot be included in the main index, it puts it in the Supplementary Pages.

So are the pages in the supplemental index penalized by Google

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

?

A big NO! Supplemental index is not an index of penalized pages, nor is a trash bin. As the search engine has to index billions of pages, they have set some quality parameters on the basis of whic

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

they include pages in the main or in the supplemental index. Many new pages go supplemental just for the reason that they don’t qualify enough to be in the main index.

What are the reasons for supp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lementary pages?

There are quite a few reasons for pages going supplemental. Those are:

Duplicate Content: This is one of the main reasons for supplemental pages. If pages share the same content, t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

en one of those pages will surely make it to the supplemental index. The page which will be in the main index depends on some factors like page rank, backward links etc.

Same page Title and Descript

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ion: If there are pages that have the same title and description, then many of those pages have a high chance of going supplemental. So it is always advised to keep page titles and description unique

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Canonical Issues: If there are 2 versions of the same page, one with WWW and another without WWW then one of those pages will go supplemental. It’s better to solve any such canonical issues with a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

301 redirect to avoid pages going supplemental.

Lack of content: Give the spiders something to chew on. If a page has only images and lacks content, then most likely it will go supplemental. So you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

need to have a good combination of text and images on your pages to avoid the supplemental index.

Lack of Page Rank: This is also one of the factors that lead a page to the supplemental index.

Orph

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n Pages: If there are pages that are lying orphan, which means that the pages are not linked with the rest of your site, then the pages will so supplemental. So you should have a clear navigation in

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your site and make sure than none of your pages lie abandoned.

Dynamic URLs: If there are too many parameters in an URL then the page has a high chance of going supplemental. Dynamic pages are never

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

preferred by the search engines, even though Google can index those pages. It’s best to rewrite those dynamic URLs into static ones. They are far more search engine friendly than dynamic ones.

Even

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

after all these, pages can still go supplemental for some reasons that are known only to Google. But these reasons are the most common ones for supplemental pages.

You don’t need to be afraid of you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

supplemental pages. Use solid white-hat techniques for optimizing your site and build your site for your visitors, not for the search engines. Voluntarily link out to some related authority sites on

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your topic, this will help to increase your site’s trust rank and overall quality score. Sites having higher Trust Rank and quality score seem to avoid the supplemental index much easily.

At the en

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, I’d like to mention that even the personal site of Matt Cutts, head of Google web-spam team has some of its pages in the supplemental index and so are pages of Yahoo and MSN. So there’s not much to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

worry, Google will pull out your pages of the supplemental index once it finds those pages worthy enough to be in the main index. So have great content and build links from quality and related sites

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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