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Advice You - Does your SEO Only Know SEO?
The SEO industry has changed significantly in the last few years. Gone are they days when SEO focused exclusively on top search engine rankings. Today's SEOs, or at least any worth paying more than one dollar to, are focusing on ma
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ny other aspects that were once traditionally left to more marketing minded people.
In a previous article I talked about the value in achieving a top search engine ranking. While rankings are still a primary function of the SEO, a
In a previous article I talked about the value in achieving a top search engine ranking. While rankings are still a primary function of the SEO, a
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s they well should be, they should not be the only primary function. In fact if your SEO only talks in terms of getting you top rankings on the search engines, you should run away, far and fast. No really, I'm serious.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
trong>It's conversions, stupid!
Achieving search engine rankings is only a small piece in to the total puzzle of online marketing. In fact, if top rankings are the only focus of the SEO there is a significant chance that
Achieving search engine rankings is only a small piece in to the total puzzle of online marketing. In fact, if top rankings are the only focus of the SEO there is a significant chance that
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
he work performed on your site will actually make things worse. Top rankings only mean so much if your visitors are fleeing your site in droves because of usability issues and/or simply not converting.
You may not see a d
You may not see a d
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ifference between driving 10,000 visitors to your site and getting 100 sales, or driving 5,000 visitors and get 100 sales. It's the same 100 sales right? Well, no, not really. The difference is that the 5000 visitors provides a hig
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
her conversion rate than the 10,000. What's important about this is that if you work to get a higher conversion rate you get more conversions for less work. In this case, if you start with the better conversion rate, going from 500
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
0 to 10,000 visitors will produce 200 sales instead of only 100. To get 200 sales without improving the conversion rate you'd have to double your traffic to 20,000 visitors. But 20,000 visitors with the improved conversion rate bri
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
gs in 400 sales.
You see where this is going? A better conversion rate means more business. Top rankings just means more traffic. I'd go for more business!
Marketing does matter
SEO, or search marketing, is a ve
You see where this is going? A better conversion rate means more business. Top rankings just means more traffic. I'd go for more business!
Marketing does matter
SEO, or search marketing, is a ve
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ry interesting balancing act between the creative and technical. Most SEOs started on the more technical side of things. They learned HTML, at the very least, and then started researching the engines and developed and understanding
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
of search engine algorithms and then figured out how to apply that into websites. As SEOs got more and more technically advanced the search engines did too in order to prevent obvious manipulation.
But then something interesting
But then something interesting
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
happened in the industry. SEOs began to realize that the battle for rankings is only a part of the struggle for more business. While there are many SEOs that still battle solely for top rankings, those that have invested into the m
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rketing side of the coin are finding their sites have far greater success. The technical side is still hugely important, but the knowledge gained from the technical research must be implemented in an almost purely creative way. The
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
end result is that the site must be able to sell to its audience.
Sites that struggle only to get top rankings will ultimately fail. Maybe not in the bankruptcy sense, but in the sense that they are not maximizing their return on
Sites that struggle only to get top rankings will ultimately fail. Maybe not in the bankruptcy sense, but in the sense that they are not maximizing their return on
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
investment. They are spending more to get less!
To re-use one of my own analogies, it’s like trying to fill a buck littered with holes full of water. You'll be able to get water in the buck and may even be able to get it in faste
To re-use one of my own analogies, it’s like trying to fill a buck littered with holes full of water. You'll be able to get water in the buck and may even be able to get it in faste
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
r than it leaks out, but you're consuming vast amounts of resources in order to do that. It's far easier--and smarter--to patch the holes first and then fill the bucket. Even if you can't fill the bucket near as fast as the other g
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
y your return on investment will be far greater because you're holding onto more than he is. Not only will you be getting more first-time sales, but you'll be positioned to establish a long-term relationship and earn repeat visitor
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s.
The value of a single visitor isn't always in that first sale. It's often in the many sales that the visitor will bring later, either through their own purchases or by bringing others to you via recommendation. A site that does
The value of a single visitor isn't always in that first sale. It's often in the many sales that the visitor will bring later, either through their own purchases or by bringing others to you via recommendation. A site that does
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
n't focus on usability and conversions won't get that kind of repeat or referral business.
There is so much more to SEO than just SEO. And if your SEO doesn't know that they, frankly, they don't know what they are doing. Is it wor
There is so much more to SEO than just SEO. And if your SEO doesn't know that they, frankly, they don't know what they are doing. Is it wor
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
th paying for top rankings if your visitors are leaving in absurdly huge numbers? Or would you be better off working with someone who can help you improve your site and get you top rankings at the same time. It's your call
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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