Advice You - Internet and Businesses Online

By now, if you run an online website or business you probably have heard about Google's Supplemental Index. You may have even heard it being referred to as Google's Gulag, Google's Digital Dungeon, or the moniker that seems to have stuck: Google

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Hell.

Hate it or love it, webmasters are passionate about the big G. There's no argument on that point for a very good reason: Google simply delivers the most search engine traffic on the web. For any webmaster with at least a few white SEO connec

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ted brain cells Google can supply 60% or more of their traffic.

Therefore, suddenly getting the majority of your pages thrown into Google's Supplemental Index can result in a correlating drop in business. A few examples of this were reported in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

recent Forbes article by Andy Greenberg entitled "Condemned To Google Hell".

It recounts how two online jewelry businesses lost traffic and sales by having their pages falling into Google's Supplemental Index. They speculated on what had caus

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ed this to happen: duplicate content? buying links?

Matt Cutts, Google's main spokesperson (some say pacifier) to worried webmasters everywhere, responded in his own blog:

"Having urls in the supplemental results doesn’t mean that you have some

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sort of penalty at all; the main determinant of whether a url is in our main web index or in the supplemental index is PageRank."

However, regardless of what Google maintains, being in the supplemental results is not a good thing for any webmast

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er or business. Just the fact it's called a supplemental index means it's not as important as the main index. This index is seen as duplicate pages, less important or less trusted by Google, thus the lower PR.

All semantics aside, webmasters shoul

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

try to keep their important web pages out of this supplemental index. Why would anyone be satisfied with having their pages or website buried in dusty boxes in the backroom when they want them displayed on the Front Store Window, preferably in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the #1 spot?

Lately, despite webmasters' wishes, Google seems to be placing more emphasis on the Supplemental Index and putting more pages there. One can only guess, but it may have to do with improving their SERPs -- the more relevant Google's

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

search results become, the higher quality their flagship product will achieve. Or it may just be an easier way of spidering and managing all those countless pages that exist on the web.

Regardless, you do not want your pages in this Supplemental

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Index unless they are really unimportant pages and these can have the 'no follow' attributes in the robots txt. However, you still need to check this supplemental index for your own pages.

Simple Way To Check Google's Supplemental Index

Y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ou can go to Google search and type in:

site:www.yoursite.com *** -sjpked

replacing 'yoursite' with your domain/site to see what pages are indexed in Google's Supplemental Index.

If you see any important pages there you should check your whole link

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng structure of your site. Are these pages linked properly? Are they orphaned? Are they well positioned in your internal site architecture? If there are obvious interior linking problems with these pages, fix them.

It is also a good idea to see wh

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

at percentage of your pages are in this index.

How To Calculate Your Supplemental Index Ratio

You can get your percentage of Supplemental results by dividing the number of pages in the supplemental index by the total number of pages in the ma

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n index.

site:www.yoursite.com *** -sjpked
___________________________________

site:www.yoursite.com

This will give you a good indication of the overall health of your site. If you have too high a ratio or too many pages in the supplemental

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

index you should fix your site's linking structure and remove duplicate pages. Make sure robots can crawl all of your pages or at least the ones you want them to crawl.

If you do find your site or too many of your pages in Google's Digital Attic

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

simply try to increase the PageRank of those pages. This is the main remedy supplied by Matt Cutts:

"The approach I’d recommend in that case is to use solid white-hat SEO to get high-quality links (e.g. editorially given by other sites on the bas

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is of merit)."

In other words, raise your PageRank to get those pages out of the supplemental index. This has always been the basic key to getting traffic from Google. Quality content plus quality links equals quality traffic from Google.

Li

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ewise: QC + QL = No Supplemental Index

It is always a good practice to keep on the good side of Google. No need to be paranoid, but you don't want to do anything to bring unwanted attention to your site, especially the kind of attention that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

get your pages thrown into Google Supplemental Index in the first place. Besides, you never know how long it will take to get your pages back out and into the main index where they truly belong. Rumor has it, that place takes forever to freeze over

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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