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When optimizing your website for the search engines, you really have three choices on which

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

one to optimize for – Google, Yahoo, or MSN. Each search engine has certain criteria tha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t is emphasized more and the factors that help you rank well differ from search engine to s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

earch engine.

For example, do a search for the term “sports” and you’ll find that ESPN hol

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s the top spot in Google, while Yahoo! Sports holds the top spot in Yahoo and Fox Sports ho

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lds the top spot in MSN.

Of course, then again, if you do a search for “hotels”, you’ll fi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd that hotels.com has the top spot in all three search engines.

So what’s a person to do

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

when optimizing their websites?

My advice is to focus your attention on optimizing your we

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

site to rank well in Google. Yahoo and MSN combined don’t send as much traffic as Google w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ill if you hold the top spot. Since Google gets nearly half (about 49%) of ALL search engi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ne traffic, it’s makes sense that you’d want to focus your efforts on Google.

Also, since

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Google has the reputation for providing the most relevant results, Yahoo and MSN tend to al

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ays be playing catch up. So what’s working well in Google will likely work for both Yahoo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and MSN.

However, if you optimize for just Yahoo or MSN, you’re not likely to rank as well

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

in Google.

One thing I also like about Google is how fast they’re currently updating thei

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r index. You can get a website up, get a few links, and be indexed in less than a week. Y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hoo and MSN tend to be a lot slower in getting your website indexed. Also, the rankings ch

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ange less often in Yahoo and MSN, which is great if you hold the top ranking, but not so gr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eat when you’re trying to climb up in the rankings. With Google’s frequently updating inde

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

x, you get more feedback on how well your search engine optimization efforts are paying off

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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