Advice You - Internet and Businesses Online

Although you shouldn’t get too hung up on keyword density (see my blog post

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

for an explanation: divinewrite.com/blog/2006/10/16/keyword-density-the-fa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t-and-the-fiction for an explanation), if you’re aiming for a density of ar

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

und 2-3%, you’ll find that this isn’t easy to achieve, without compromising

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the readability of your copy.

The easiest way to do it is to be specific.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

In fact, in most cases, this is the only rule you’ll need to follow.) As yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

write every sentence, ask yourself, “Could I be more specific?” For examp

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e, don’t just say “our computers” or “our products”; ask yourself if you ca

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

get away with saying “our cheap second hand computers” (assuming, of cours

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

, that that’s your keyword phrase).

Similarly, don’t say things like “with

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our help”; instead, say “with the help of our cheap second hand computers”.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Once you get the hang of it, you’ll find there are more than enough opport

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nities to replace a generic term with your keyword phrase.

Obviously, ther

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

’s a bit of an art to it. Sometimes it ends up just sounding like you’re re

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eating your keyword phrase over and over again. If this happens, you may ju

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t need to restructure the sentence or paragraph.

The most important thing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o remember is, your site reflects the quality of your product or service. I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your site is hard to read, people will infer a lot about your offering… Re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

dability is all-important to visitors. And after all, it’s the visitors who

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

buy your product or service, not the search engines.

Happy SEO copywriting

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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