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Advice You - Go Google Yourself! How Are You Known in the Marketplace?
How does the world see you? It may not be the way you see yourself. Either way, it's time you find out!
Recently I typed my own name
Recently I typed my own name
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
into a series of search engines to see how well known I was. Surprise, surprise! I learned in England I am a soccer star with adoring
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
an clubs and celebrity status, in New Zealand I'm a playwright, author and editor. Stateside I am either a Gastroenterologist in Kalis
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
pell, Montana or a gospel singer with 4 CDs to my name in Ohio. Who knew!
My point? We need to know how our customers regard us. Is t
My point? We need to know how our customers regard us. Is t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ere market clarity or market confusion? Are customers as clear about who we are and what we can do for them as we are? If not, it's ou
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
responsibility to send a clear and consistent message about who we are and what's special about us.
Be the Best At What You Do Be
Be the Best At What You Do Be
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
st
In our quest for customers there's a tendency to try to be all things to all people. In our desire to be service-oriented when
In our quest for customers there's a tendency to try to be all things to all people. In our desire to be service-oriented when
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
a customer says "jump" we naturally say "how high?" Yet you should operate from a position of strength. Signal to others what it is th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
at you do best. Let it flow off your tongue in your elevator speech, sparkle in your web banner ads and be reinforced throughout your
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ollateral material. Whether it is your product line, company or the services you provide you must tell the world in a consistent fashi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
n what it is that you excel in.
TAG — It's You!
Does your, or your product or service's tag line tell a tale that's embraceab
TAG — It's You!
Does your, or your product or service's tag line tell a tale that's embraceab
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
le? Many company names leave customers pondering what your core business is. If your name doesn't say it all, make sure your tag line
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ells the tale. Focus on the benefits, not the features. Emphasize the results of the work, not the process. The clearer you are on the
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
results that accrue to your customers, the better they'll be able to determine how best to hire you or buy your products.
It's Yo
It's Yo
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
r Defining Moment
If you don't define yourself and your business effectively your marketplace will do it for you. In terms of pos
If you don't define yourself and your business effectively your marketplace will do it for you. In terms of pos
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
tioning, you want to be the focal point. There was once a database company whose brilliant engineering was undermined by weak marketin
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
g. Despite superior products, they lacked name recognition. They were resigned to introducing their company name, then having to say:
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Have you heard of Oracle? We're a competitor of theirs." As you can imagine, they no longer exist. Carve your own niche, stake claim t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
o your own territories and position yourself appropriately. Be known for your strength. When you come from that place of strength, com
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
etitors will be left to carve out what's left. Once you Google yourself successfully you will leave the rest of the Yahoos in the dust
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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