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Advice You - Brand Presentation - Go Out of Your Way to Have Fun
Have you ever noticed the brightest colors, and the funniest scenes are the most memorable?
A li
A li
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ttle old granny with her red hat and red vinyl purse looking at a teensy weensy piece of meat on
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
big round bun saying, “Where’s the beef?” comes to mind when I think of funny commercials. Every
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ody for years walked around commenting “Where’s the beef?” It became the instant putdown on every
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
date, the end all of party conversation, and the choice location to have a burger.
Splash yellow
Splash yellow
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
paint across the screen, zap it with a green jagged line, and add a pair of bright red lips talk
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ng from the depths of creation and you’ll get some attention. If the lips happen to have a quirk
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nd say something funny, you’ll have people repeating your catchy brand slogan for months, or mayb
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
years afterward.
When the world learned to sing in perfect harmony a few years back, it was to
When the world learned to sing in perfect harmony a few years back, it was to
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
the tune of the Real Thing, Coke Classic in a shapely bottle. Nobody needed to ask what the wave
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
as when Coca Cola brought back an old favorite.
For your new brand, strike up a funny pose, brig
For your new brand, strike up a funny pose, brig
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tly colored, with a prime phrase, and keep the energy high. You’ll want everyone to remember your
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
kick ass brand because it’s funny, its repeatable, and it captures attention. If it just happens
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
to be a phrase that catches on and everyone uses for a variety of reasons, you’ll have a recogniz
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ble BRAND that presents your product every time it’s used.
How many years did we walk around sin
How many years did we walk around sin
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ing “Please don’t squeeze my Charmin?”
Even my children, born twenty years after the fact, know
Even my children, born twenty years after the fact, know
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
hat when I’m singing the ‘charmin’ song, I’m singing a jingle about toilet tissue. And, ya know w
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
hat? I still sing it.
When you create a new brand for your business, think presentation and have
When you create a new brand for your business, think presentation and have
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
some fun!
Please don’t squeeze my Charmin!
Don’t hold her so tight!
If Charmin needs Squeezin’
Please don’t squeeze my Charmin!
Don’t hold her so tight!
If Charmin needs Squeezin’
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
After all, you shouldn’t have to say “Pleeze” just to get a little “Squeeze”, right Mr. Whipple
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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