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One of the most common preconceptions with SEO is that if you optimize a site for the benefit of Google then you will rank well with other search engines. However, the big three search engines (Google, Yahoo, and MSN) all use different algorithms that de

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mand different things. Google has a mixed bag but certainly leans towards inbound links whereas Yahoo loves keyword dense content sites. This leaves us with MSN, whose primary consideration when determining their search results seems to be heavily based

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on internal linking structure and inbound links. But these are far from the only SEO techniques you need to consider.

MSN The Meta Search Engine

MSN Search is a meta search engine. Whereas Google openly ignores your meta tags in the majority of cases M

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

SN blatantly uses them to index your pages and discover your keywords. At the very least you need to include the “keywords”, “description”, and “title” meta tags. Your main keywords should be included in all of these with your primary keyword appearing f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

irst in the “keywords” meta tag. All tags must include the keywords you consider the most important to your site.

Also, because MSN uses the meta tags, you should be careful not to spam them with numerous instances of your keyword or the use of incorrec

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t or inaccurate keywords. At present, meta spamming doesn’t seem to be an issue with the MSNbot but it is only a matter of time and when the change occurs you won’t receive any warning before your site is penalized.

Page Layout And Code

The coding of a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

page is always an issue with search engines and, therefore, should be important to you as well. If a crawler can’t crawl your site then you are unlikely to be indexed and you certainly won’t receive the high ranking you want. Keep the amount of HTML or

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

any other programming language on your page down to an absolute minimum and ensure that page sizes are below 150KB at the very most.

Another slightly contentious issue is the use of tables. Again, this leads us back to a crawling problem. MSN does not c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ondemn the use of tables on the whole. However, the MSNbot does not like to see tables within tables within tables. This can be a problem if you don’t use CSS and rely on tables to keep your page neat. Including another table in the layout of your page b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

egins to make things look messy from the point of view of the MSNbot.

Keyword Density

Keyword density is an area of SEO that always causes arguments. No search engine openly publishes their requirements in this area but it is widely accepted that while

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Google has stringent rules in place that require minimal use of keywords both Yahoo and MSN have a much greater tolerance for higher levels. Google prefers only a 2% to 3% density while MSN and Yahoo allow 5% to 6%, possibly even a little higher.

Of co

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

urse this raises the problem that optimizing for MSN may have you flagged as spam with Google. Fortunately, MSN and Yahoo, both take keyword stemming and keyword variants into account when doing their calculations. Use keyword plurals and stems, and try

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to ensure that you don’t go above the Google ideal of 2% for each of these variants. Also, it is absolutely imperative that your SEO writing does not prevent you from writing copy that is appealing to human visitors.

Website Infrastructure And SEO

Your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

website infrastructure is important to MSN. Many sites, my own included, have shown excellent results in MSN based on the internal text links and associated anchor text. Try to use the primary keyword for a page as its title and ensure that you use this

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

keyword in all of your navigation bars on your site. This will have a very positive influence on the MSNbot.

Also, as with all search engines, MSN wants to be able to reach every page of your site quickly and easily. Text links are best for navigation

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and all pages should be reached within three clicks from your home page. If you use graphical navigation bars then you should consider either changing them to text links or including a sitemap that is one click away from your homepage.

Inbound Link Impo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rtance

Inbound links count as votes for your website. The more votes you get from sites the better, but moreover the more influential the sites that provide a link to you the greater your search engine results. In all honesty, MSN currently appear to fa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

vor the quantity of links over the quality but search engine algorithms are renowned for evolving so try to plan ahead and get relevant links from popular pages. The most important aspect of any individual inbound link is the anchor text. You must get we

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

bmasters to use your primary keyword for the page that the link points to as the anchor text.

MSN SEO Conclusion

MSN Search is gaining a little ground on its major competitor, Google. Microsoft is unlikely to sit back and be happy with only taking a sm

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

all share of the market so optimizing for MSN in order to ensure that you get beneficial results from their search engine is a very good idea. It is possible to optimize pages and content for all of the major search engines if done properly and carefully

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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