Advice You - Business

Color Psychology and Branding

Color is probably one of the most powerful psychological tools and we are often not even aware of its power. If you did

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n’t know it by now, the industrial psychology has a special field that studies the in-depth psychology of color.

Color is a very important factor in online branding, not solely for lo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

os, but for web graphics in general. A simple shade of red could either send a good, positive message or generate an aggressive state of mind. To put it clear: color drives emo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ions and emotions are the most important factor in decision-making.

Color psychology is rather hard to define when we consider cultural differences, personal beliefs and subj

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ctive meanings. But some general aspects might help you in choosing the right colors for online branding.

First of all for a business website you should avoid dark backgrounds

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

/strong>, especially black. It is true that dark backgrounds, when used wisely, might create a “charmed” atmosphere, but is this the message you want to send? Shouldn’t you be focusing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

on “reliability”, “trustworthiness”, “quality” and other such positive values? For a business website, avoid the “Twilight Zone” look and feel, unless you sell magic potions, books of

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ystery or other such products.

Light backgrounds are the best choice to create uncluttered layouts. This is also the latest trend in web design. The “heavy” websites

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

f the past, with their saturated colors, their marble tiles patterns and their stripped backgrounds are pass?. Sophisticated designs employ light colors with random dark hue accents, s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mple layouts and high quality, unique graphics that match the color scheme of the design.

Logos should still employ powerful, recognizable colors, the kind of colors

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hat capture attention and appeal to the senses.

Usually, blue logos don’t fail because blue is the favorite color of a clear majority of people. A look at the clear b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lue sky would help your body produce the chemicals you need to relax. But when it comes to dark blues, too much might cause stress and nervous tension. Commonly logo designers use navy

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

blue for business-to-business logos, for financial logos and for official logos, as this color suggests dependability and straightforwardness, precisely the values needed for such affa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rs.

Green, in its various shades, is perfect for the hospitality industry, food industry (especially for BIO products) cosmetic (if we consider Yves Rocher and Garnie

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

) and ecology.

Although each color has its audience and its industry, there are cases when one color might be successfully employed for atypical applications. It’s just a matter of “h

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

w to” design using that color and other hues to create the best color combination.

Reds and orange are not so easy to deal with, especially online. But they do have t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eir fans (Ferrari, Coca-Cola, etc) and with a good design they will reach the targeted audience faster than other colors. That’s because red is the color of energy, movement and excite

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ent.

Well, I didn’t write this entry to teach you “how to use colors”. Obviously I am not a designer, so I have some shortcomings when it comes to “how to”. But knowing the basic-gene

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

al rules has been really useful in my job. And if you want to make the most out of online branding and online PR you should know them too. I suggest you perform a short online research

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and read more color-psychology related articles.

The Color Symbolism from Wikipedia is not bad

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Advice You - Defining Online Branding - Part 4 - Color Psychology

Related Articles: