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Advice You - Search Engine Optimization and Non-HTML Sites
It’s not just Web sites that are built entirely in Flash that have a prob According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product lem. Many Web sites contain an enormous amount of content that can only b ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in seen with the human eye. Think about all the PDF. Can this content be in lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. exed by search engines? The answer is yes and no. should you care about s here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe arch engines? If your content isn’t optimized for search engines, then it d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro is almost impossible for people to find your site. And without this traf ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ic, all your work in building that site is wasted. Flash So easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi hat can you do? First, don’t build a site entirely in Flash. I remember a nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically conference keynote, many years ago, by a Macromedia VP. I guess he was ti and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ red of being bashed for misuses of Flash and started his presentation wit ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi the “Top 10 Reasons Not to Use Flash. The Problem While Fla ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a h may be a favorite design tool for graphic designers—because of its pinp dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod int accuracy of design, the ease of animation and its cross-browser and c cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin ross-platform compatibility —it is merely treated as a graphic by search tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen ngines. Search engines read text and ignore graphics. The other problem i t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel not just that the content of a Flash page will be ignored, but that link ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust contained in the Flash animation will also be ignored, and the indexing y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products of the site will stop at the first page. The Solution First, . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de for the benefit of the search engines, if you’re going to build your enti elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip e site in Flash, be sure to add effective title and description meta tags tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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