Advice You - Business

The personality of a company can be identified by the colors used in their logo. Each color gi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ves off its own mood. This mood can either be positive or negative. By understanding the meani

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g of colors you can give your corporate identity a personality that is stimulating.

In design

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

there are three categories in which we place colors they are neutral, warm and cool. Neutral

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

olors are considered non-colors because they are used more as a mixture to create other shades

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of colors. These neutral colors are known as Black, White, Gray, Beige and Brown. By mixing n

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

utral colors with other colors you can influence the positive and negative mood of your logo.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

We associate black with power, authority and often signifies assertiveness and formality. Also

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

remember white is not considered as a color but as an absence of all colors and signifies pur

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ity and innocence.

Next, we have warm colors. In design we use these colors as attention gett

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rs because they stimulate the nervous system. Warm colors include; Red, Orange, Yellow, Yellow

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Green and Purple. Haven't you ever ask yourself why red is used for stop signs or yellow for c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

aution? It is because psychologically you understand the importance of the color and react to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t. Using Red will associated your corporate identity with intensity, strength and good fortune

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

while yellow will promote visibility and danger.

The next category of colors give a sense of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

restfulness. They are known as the Cool colors because they easy on the eyes. Cool colors incl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ude; Blue, Violet, Turquoise, Sea/Green, Green. Using a light blue can give your corporate ide

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tity a sense of peacefulness and tranquility but if you want to go for more trustworthiness an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d dependability use a darker blue.

Knowing and understanding the meaning of colors will help

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou give your corporate identity the personality that will influence the mood of your customers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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