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Advice You - How to Save Money as You Leverage the Power of Great Copy, Marketing and Brand Building
Like any budget-conscious business owner, you may feel uneasy about spending money on marketing. A few hundred here for website tweaks, a few hundred there for articles... it doesn't take much to swing the other way, from marketing optimist to doubtful, stingy, money-hoarding pessimist... do
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
es it!
Scrimping on the marketing, cutting back on the copywriting. Failing to keep pushing your name out there. Losing the customer advantage that steady search engine marketing brings.
This is what happens when you let your Inner Marketing Miser and Copywriting Curmudgeon get the best of
Scrimping on the marketing, cutting back on the copywriting. Failing to keep pushing your name out there. Losing the customer advantage that steady search engine marketing brings.
This is what happens when you let your Inner Marketing Miser and Copywriting Curmudgeon get the best of
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
you.
You needed complimentary advice and the copywriter came through? Great!
A friendly designer took the time to plug you on his blog, for fr^ee? Awesome!
It feels so good to know that we have online consultants rooting for us, helping us extend our marketing reach, offering support and
You needed complimentary advice and the copywriter came through? Great!
A friendly designer took the time to plug you on his blog, for fr^ee? Awesome!
It feels so good to know that we have online consultants rooting for us, helping us extend our marketing reach, offering support and
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
uidance when we need it.
But as soon as we start talking bank, the friend boundaries grow blurry and we falter.
Fees and rates, negotiating project pricing... ah, the dirty words that lend a squirmy feeling of discomfort to your otherwise pleasant professional relationships.
What's a fair
But as soon as we start talking bank, the friend boundaries grow blurry and we falter.
Fees and rates, negotiating project pricing... ah, the dirty words that lend a squirmy feeling of discomfort to your otherwise pleasant professional relationships.
What's a fair
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rate for the work that you need?
Even if you really love one copywriter's samples, should you turn them down in favor of another one who's maybe a little less impressive, but can offer you a great deal?
Seems to me, the real culprit that stands in the way of us getting our needs met, and
Even if you really love one copywriter's samples, should you turn them down in favor of another one who's maybe a little less impressive, but can offer you a great deal?
Seems to me, the real culprit that stands in the way of us getting our needs met, and
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ot spending an arm and leg to achieve that, is FEAR.
People have a FEAR of asking for what they desire and deserve. And all that fear results in is NEVER GETTING what we could have, if we'd only spoken up.
For me, and the clients whom I trust, compromise works to overcome this fear, furthe
People have a FEAR of asking for what they desire and deserve. And all that fear results in is NEVER GETTING what we could have, if we'd only spoken up.
For me, and the clients whom I trust, compromise works to overcome this fear, furthe
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
cement our bond, and bring us closer to our respective goals while saving money in the long run.
And in most cases, budgeting your marketing requires having a long-term vision about your business goals.
Before you negotiate with your preferred copywriter or marketing expert, remember this
And in most cases, budgeting your marketing requires having a long-term vision about your business goals.
Before you negotiate with your preferred copywriter or marketing expert, remember this
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
:
Your money is their time. They set their rates keeping the time in mind that they will spend thinking and communicating on your behalf.
And also remember:
Their time is your money. So if circumstances make it difficult for them to carry out your request, that takes up more time, and the
Your money is their time. They set their rates keeping the time in mind that they will spend thinking and communicating on your behalf.
And also remember:
Their time is your money. So if circumstances make it difficult for them to carry out your request, that takes up more time, and the
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e goes your money.
(I realize I just digressed, but it was worth pointing out anyway.)
Let's say that you work with a copywriter who charges $200 to write a press release. (Notice I didn't say "submit" a press release - that takes hours more research, time, and therefore, money).
You feel
(I realize I just digressed, but it was worth pointing out anyway.)
Let's say that you work with a copywriter who charges $200 to write a press release. (Notice I didn't say "submit" a press release - that takes hours more research, time, and therefore, money).
You feel
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
inspired and want to "put it out there." So you pay the $200. The writer delivers your goods, you send out the PR, and then sit back and wait for the action to happen.
Not a lot happens. Maybe you get a few nibbles and a flurry of hits. And then when the press release peters out, you're bac
Not a lot happens. Maybe you get a few nibbles and a flurry of hits. And then when the press release peters out, you're bac
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
to where you started, or so it seems.
And now you're thinking, what next? An article? A blog? I don't know what to do... but I do know that this marketing stuff is costing me money, and that hurts!
The problem here, is that there is no long-term vision. Marketing won't work if you do it o
And now you're thinking, what next? An article? A blog? I don't know what to do... but I do know that this marketing stuff is costing me money, and that hurts!
The problem here, is that there is no long-term vision. Marketing won't work if you do it o
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nce or twice. Marketing works when people keep on seeing your company name, news and advice popping up everywhere. That's the real foundation on which Big Brands are built.
And that's why if you DO have a copywriter or marketing pro whom you trust, it really does pay to just sit down and ha
And that's why if you DO have a copywriter or marketing pro whom you trust, it really does pay to just sit down and ha
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e an open discussion about your long-term goals.
What would you like to accomplish in a year? How much money are you comfortable spending on marketing, per month?
How much effort will it take to extend your scope of influence and develop mass awareness of your brand?
And finally... if you
What would you like to accomplish in a year? How much money are you comfortable spending on marketing, per month?
How much effort will it take to extend your scope of influence and develop mass awareness of your brand?
And finally... if you
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
re talking about an ongoing relationship with one marketer, can you reach a compromise, in terms of hours and rates? Because, like any trust-based relationship... if you can't compromise, it's simply not going to work.
How long will it take, each month, to write and submit articles, press r
How long will it take, each month, to write and submit articles, press r
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
eleases, manage a blog, publish an ezine, send out brochures, or do the things you know you need to increase exposure?
Is it true that if one copywriter keeps working on your material on a steady basis, it will take LESS time to draft new marketing pieces, than it would for someone who's do
Is it true that if one copywriter keeps working on your material on a steady basis, it will take LESS time to draft new marketing pieces, than it would for someone who's do
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ng it out of the blue?
(Yes, that IS true).
So: how much compromise is it worth to both you and your chosen copywriter and/or marketer, to establish an ongoing relationship where you entrust your monthly marketing needs to them, and they in turn help push your brand out there and bring you
(Yes, that IS true).
So: how much compromise is it worth to both you and your chosen copywriter and/or marketer, to establish an ongoing relationship where you entrust your monthly marketing needs to them, and they in turn help push your brand out there and bring you
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
more customers?
If you propose to a copywriter that you'd like them to come down on their fees, in exchange for consistent work on a monthly basis, I guarantee that they will be open to such an arrangement.
(Because that's the thing that every freelance copywriter wants: steady work).
And
If you propose to a copywriter that you'd like them to come down on their fees, in exchange for consistent work on a monthly basis, I guarantee that they will be open to such an arrangement.
(Because that's the thing that every freelance copywriter wants: steady work).
And
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
then you could be looking at a considerable reduction in your marketing expenses, that you would NEVER have enjoyed had you just kept doing the "sporatic and impulsive" type of marketing that "feels" like you're spending less, but really you're spending MORE.
Commitment and compromise is w
Commitment and compromise is w
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
at it all boils down to. And when you enjoy working with somebody, and you admire their talent, and you can feel that they are happy to communicate on your behalf, and you know they appreciate the work you do? Well, those are the best reasons of all to Have No Fear about asking for what you
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ant in terms of regular advertising and then getting it.
So: do I have to come over there and wrestle a long-term marketing plan out of you? I've got copy and you've got product... time's a wastin'.
Copyright 2006 Dina Giolitto, Wordfeeder.com Copywriting and Marketing. All rights reserved
So: do I have to come over there and wrestle a long-term marketing plan out of you? I've got copy and you've got product... time's a wastin'.
Copyright 2006 Dina Giolitto, Wordfeeder.com Copywriting and Marketing. All rights reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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