Advice You - Business

Branding not only means consistency, it means that you have to put in an effort t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o make sure that you pay attention to details.

Before you begin on you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r journey to create a brand, here are some elements that make up a brand:

Lo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

go

Business Cards

Fonts

Colors

Brochures

Email signatures

Voice mail messag

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es

Customer interaction

Music on the phone or other locations

Brandi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng is about identifying your company, products and services in way that different

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iates you from your competitors. It also creates a customer perception about you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and your company through an experience and promise of goods to be delivered.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

>
Brands are what separate you from your business. Although businesses deal

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

with people, people within an organization often change. It is the brand that rem

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ains. When you buy software from Microsoft, you are not buying software from Geor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ge Turner down the street, you are buying the brand that delivers your preconceiv

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ed mental picture of that company.

One of the most difficult things is t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o differential yourself from your brand. People buy brands even though the transa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ction may be through you. Brands can stand alone. From my own experience, my bran

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d Blueprints for Success in the book industry, now stands alone. I do not

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

need to be the only author, I can now push the brand rather than myself. The bran

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d takes on a life of it's own when you are consistent with everything you do. It

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is the consistency in your marketing and sales that imprint that brand into the m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

inds of the consumer, whether it is business to consumer or business to business.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Elements That Make Up a Brand

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